Earlier this week, Mary Engle, the Federal Trade Commission’s associate director of advertising practices, suggested to attendees at AdExchanger’s Clean Ads I/O conference that publishers could be held...
Fresh news from a recent survey by Clutch reveals what many people already know: too many small businesses are missing the boat when it comes...
In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon Project beds down in native....
Fashion e-tailer ZALORA wanted to grow its customer base in South East Asia by acquiring new customers via programmatic display advertising across mobile, desktop and...
Nexmo has appointed a chief marketing officer and a chief financial officer to help support its record-breaking growth. The cloud communications space is expected to...
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis....
Spotify’s core product offering remains music, so it will be interesting to see how its users take to the video offering and whether Spotify will...
China’s Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need to set up a separate...
Private funding round supports deployment of interactive audio services to pure play and streaming radio providers WASHINGTON – XAPPmedia, provider of the first interactive audio...
The digital paid search map is getting more intertwined with the rest of the web. Brands now have to consider their strategy for pure desktop...
Dentsu Aegis Network has acquired a majority share in Flexmedia, a digital advertising agency in Thailand. Joining one of Dentsu Aegis’ eight global network brands...
Indosat, member of Ooredoo Group, and Smaato launched the Indonesia Mobile Exchange (IMX) in Indonesia. IMX, a joint venture between the two companies, is the...
The Mobile Marketing Association (MMA) has just announced the jury and updated categories for the 11th Annual Global Smarties awards program. According to the organization’s...
The auto industry, ever competitive when it comes to traditional advertising, has brought that competition to programmatic buying. By leveraging data from car makers and dealers, brands are...
Mike Harty, PowerLinks, COO, and ExchangeWire columnist, breaks down one of the ‘geekier’ insertions in the programmatic industry’s ‘glossary of terms’, and explains in layman’s...
Advergames may have dipped in visibility as in-game advertising became dominant, but there’s more to the space than being merely a channel for delivering advertisements,...
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