eBay Celebrates Black Friday by Launching New, Christmas-Themed Shopper Segments
London – eBay Advertising today announced the launch of two new, Christmas-themed shopper segments for more advanced on-site targeting in the run-up to Black Friday...
Tagged: advertising
Coming To A Theater Near You: Data-Driven Advertising, Starring National CineMedia And Fandango
AdExchanger | If you’ve been to a movie recently, you’ve likely seen a pre-show advertising program called FirstLook. While you probably don’t think of it...
Mobile Messaging App Use Soars; 2018 Could See Landmark Global Growth
More people than ever are now using mobile messaging apps — in fact, the current figure of 1.4 billion consumers worldwide could reach 2 billion...
Content demand pushes mobile marketers to innovate
As more mobile consumers across Asia Pacific embrace practices like multi-screening and video watching, marketers expect an eventual shift away from display advertising towards innovative...
Sky Media Partners With Videology; Programmatic Deals Announced by Channel 4 & ITV
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky Media works with Videology on programmatic system;...
The Collision of Data & Culture
In October, senior thought leaders from Lloyds Banking Group, Microsoft, Dentsu Aegis, and Buzzfeed shared their wisdom with marketers at Quantcast’s annual Supernova event in...
Asia Consumers Still Served Irrelevant Ads; Indonesia Sees Growth in Mobile Ad Spend & Supply
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the Asia-Pacific region – and in this edition: Most Asian...
Marketers transition from ‘why mobile’ to ‘what’ & ‘how’: MMA’s Dadwal
The Mobile Marketing Association (MMA) is organising its signature MMA Forum in Singapore on November 20, 2015 which focuses on ‘Acquiring, Reaching and Engaging the...
Latino Emojis Have Arrived, Courtesy of Zubi Advertising
U.S. Hispanic shop Zubi Advertising noticed a lack of Latino-related emojis and is releasing a collection of 267 emojis inspired by the food, culture and...
OpenX Named As One of Advertising Age’s Top Fifty Best Places to Work for 2015
LOS ANGELES & NEW YORK – OpenX, a leader in creating programmatic advertising marketplaces, today announced it has been recognized by Advertising Age as one...
Is the Content Director the new Creative Director?
Vast quantities of data, abundance of automation platforms and measurement tools are undoubtedly making marketers’ lives easier, but we need not forget that creativity is...
Viewbix Launches Video Analytics Platform: Viewbix Insights
New video campaign performance metrics increase campaign performance by 650% and prompt brands to look beyond the video view and CTR to define video advertising...
From Paper & Paste to Data & Digital
Even offline, ad tech is leaving its mark. Shaun Gregory, chief executive officer, Exterion Media, (pictured below) gives insight into how ad tech is transforming...
What we learned at the Dublin Web Summit
From November 3-5, 2015, Dublin played host to Web Summit, which has been dubbed by some as “the best technology conference on the planet”. The conference...
Digital Advertising Expected to Grow by 16% in Brazil; Twitter Aims to Double Brazilian Revenues
This week, the LATAM RoundUp brings the story of digital investments in Latin America, highlighting the fast growing Brazilian market; Instagram and Twitter emphasise the...
Digital helps us connect with the youth: Videocon’s Shikher Gupta
In a conversation with Digital Market Asia, Shikher Gupta, Head – Digital and Brand Marketing, Videocon, talks about how large technology led media owners and...
