APAC Mobile Marketers Must See Beyond App Development
Mobile marketing is more than just about building apps to accompany campaigns, and advertisers need to start thinking about alternative ways to reach their audience....
Tagged: advertising
Put consumers at the heart of your digital plan: GroupM’s Samraat Kakkar
Samraat Kakkar, Head Digital, Group M – Team Airtel, in a conversation with Digital Market Asia, talks about how the industry must take digital as...
What made it to DMA’s Top 20 in 2015
Content is King – well, at least on the most read list of Digital Market Asia, it surely is. With the ad blocking debate raging...
FTC Issues Native Ad Enforcement Policy: Disclosure Must Precede The Click
AdExchanger | Advertisers, ad tech companies and publishers pay heed: The Federal Trade Commission (FTC) released an enforcement policy Tuesday that outlines which forms of native...
New guns, old bullets: Google’s Ben Jones on the digital dichotomy
Where technology has armed marketers with the powerful new ‘guns’ to target consumers, Ben Jones, Creative Director, Google is of the opinion that the industry...
Programmatic Video in China
Like everywhere else in the world, programmatic has also entered the Chinese market. But the digital advertising market in China is fragmented, and RTB is...
This YouTube channel makes more money from paid subscriptions than YouTube ads
By launching its own $7 a month streaming service in February, Black&Sexy TV will make $1 million in subscription revenue this year. Most people watch...
Changes for Digital Marketing: Signal Report Makes Predictions for 2016
“In 2016, advertisers will look for improved people-based advertising options to reach addressable audiences. Key requirements of these solutions will include the ability to target...
Ad Tech For Sale: Predictions On The Winners And Losers In 2016
AdExchanger | Following two dozen acquisitions in the ad tech world over the past couple years, RBC Capital Markets analyst Rohit Kulkarni predicts ad tech...
New EU Data Protection Regulations; Eyeo Reveals Funding for Adblock Plus
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU has decided on new data protection...
‘Adoption, Implementation & Experimentation’, Interview With Ulrich Hegge, AppNexus
Despite a large online population, a broad range of providers of advertising and marketing solutions, as well as a strong publishing landscape, the German market has...
A New Brand-Agency Model Emerges In The Age of Programmatic
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Brands are failing at personalised marketing: Study
About 61 per cent of consumers are less likely to make future purchases following less-than-satisfactory personalised experiences, according to a study conducted by Forrester Consulting...
Q3 2015 Digital Ad Revenues Climb to $15 Billion, Marking All-Time Quarterly High
IAB Internet Advertising Revenue Report Shows 23% Increase Year-over-Year NEW YORK – U.S. internet advertising revenues hit $15 billion in the third quarter of 2015,...
Seven takeaways from Google CEO Sundar Pichai’s India speech
Search engine giant Google on December 16 said the company will develop products for the next billion people in India. Sundar Pichai, Chief Executive Officer of Google,...
Millward Brown & comScore partner globally on digital effectiveness
Millward Brown and comScore have signed a partnership designed to provide brands with an understanding of how their digital advertising is performing. The partnership, which includes...
