Facebook Home launches another jovial spot
Global – Facebook’s run of bad advertising campaigns continues for its up-and-coming Android system, Home. Source: Marketing Interactive
Tagged: advertising
Monetise this: the connected experience
Sky Go There are opportunities for different players in this space to generate revenue or defend existing revenues from rivals. Sky Go is a great example...
‘It’s Time for the Next Step in Digital Advertising: Eyetracking’, by Darren Hamer, MD UK, Sticky
Have we left the brand advertisers behind? It’s time for non-response to receive insight in digital advertising. One of the big debates in the digital...
Tapjoy Behind Launch of PopcornflixGOLD
Well-respected mobile advertising juggernaut Tapjoy and Popcornflix – the feature film movie streaming platform owned by Screen Media Ventures – have announced availability of PopcornflixGOLD....
Is editorial the new e in ecommerce?
Content pushed haphazardly at consumers or produced in a way that is detrimental to the products themselves, results in less than average click-through rates. But...
IAB/PwC Digital Ad-Spend Study 2012: UK up 12.5% to Almost £5.5bn
In 2002, less than £200 million was spent on UK internet advertising – 10 years later, digital advertising spend crosses the £5 billion mark. In...
Can Women in Advertising Really ‘Lean In’?
Digiday asked female ad execs from agencies like Team One, BBH and 72andSunny about their reactions to Sheryl Sandberg’s much-criticized feminist book “Lean In.” Via...
IDC: Social Networks Overtaking Mobile Ad Networks
On Tuesday, IDC published an eye-opening new report highlighting that large mobile publishers like Facebook, Pandora, and Twitter are consistently gaining control over the display...
Big brands capture reactions to ads with new video technology
The question of adoption was answered early this year, when the company announced that both Unilever and Coca Cola would use the technology to measure all of...
‘The Ego-System vs the Eco-System’, By Gareth Holmes, UK Publisher Director, PubMatic
An EGO system has existed for some time within display advertising. I call it that because it’s a subjective process, not based on logic, but...
Report: APAC is excelling in digital advertising
Global findings Worldwide, digital advertising currently accounts for 19.8% of total media advertising spend and according to eMarketer, it will account for 21.7% by the...
Erich Wasserman, Co-Founder, GM EMEA & APAC, MediaMath, Discusses Recent Acquisitions & The Evolution Of The Platform
Erich Wasserman is Co-Founder and General Manager EMEA & APAC for MediaMath. Here he sits down with ExchangeWire to breakdown their acquisition developments and what...
Datacratic CEO James Prudhomme & Co-founder & CTO Jeremy Barnes, Breakdown Their Open-Source Bidder, RTBkit
<a href="http://www.exchangewire.com/blog/2013/04/02/james-prudhomme-ceo-jeremy-barnes-founder-cto-datacratic-breakdown-their-open-source-software-RTBkit/datacratic-6/” rel=”attachment wp-att-25129″> It has long been noted that technology itself is no longer a differentiator; but strategy and execution is what paves the...
Start Me Up! A profile of C.A.S.T.
In one sentence, what is C.A.S.T.? C.A.S.T. is an advertising platform which allows publishers to easily create, sell, scale and manage native ad inventory. What...
German Programmatic View: Turn’s Oliver Weiss Gives Some Insight On The Local Data-Driven Ad Market
The third Ad Trader Conference is now only weeks away. This year’s event in Berlin on April 18 will focus primarily on how the key...
‘Audience Extension Gives Top Publishers a Much-Needed Lifeline’, by Ian Monaghan, Head of Advertising Operations, TubeMogul
The resounding success of Netflix and Kevin Spacey’s online-only series, House of Cards, has been heralded as precedent-setting by expanding the reach, exclusivity and cachet...
