Q1Media Joins 2013 Inc. 5000
Q1Media Named One of the Fastest-Growing Firms In the U.S. AUSTIN, Texas – Inc. Magazine announced that Q1Media, an advertising technology and media company, was recognized...
Tagged: advertising
Moontoast and Shoutlet Partner to Integrate Social Rich Media Ads with Social Campaigns for More Dynamic and Enriched Social Engagement
Social Campaigns One Step Closer to Proving Social ROI BOSTON – Moontoast, an innovative Social Rich Media advertising platform leader, announced a partnership with Shoutlet, the...
‘The Road For Innovation & Customisation in Ad Technology’, by Paulo Cunha, Co-founder & CEO ShiftForward
Paulo Cunha is Co-Founder, CEO at ShiftForward, and will present at this year’s ATS London. Here he discusses the paths that can be taken for...
Google Names Bauer MBAs Best in America in Online Marketing Challenge
Bauer MBA Team Conducts Online Campaign for Children’s Museum of Houston, is Named Best in the Americas by Google HOUSTON – Google announced recently that a...
The New York Times Company Announces First International New York Times Conferences
NEW YORK – The New York Times Company announces its first International New York Times conferences in Hong Kong and Singapore in October. “It is affecting...
India: The Next Mobile Marketing Trendsetter?
India is not only one of the fastest growing mobile populations on the planet, it’s also home to the mobile marketing trends of the future....
DynAdmic Introduces Cookie-Less Solution Worldwide to Save the Programmatic Advertising Landscape
While e-privacy and cookie laws are being discussed, DynAdmic has developed a proprietary solution to buy video advertising inventory based on audio recognition SOFIA ANTIPOLIS,...
9 Examples of Brands Engaging in Social Media Banter
As brands strategize about how best to use social media to talk to consumers, they’re also increasingly talking to each other. The hope — whether...
Comic: The New Nielsen
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Foursquare in Talks with Tech Firms for Strategic Investment as Ad Business Improves
Foursquare Labs Inc. is in talks with multiple large technology companies about a potential strategic investment, according to people with knowledge of the discussions. The...
Facebook Seeks to Clarify How It Uses Member Data for Ads
Facebook is proposing to clarify how it manages user data for advertisements, as part of an agreement stemming from a settlement of a class-action lawsuit....
Facebook, PointRoll Bring Rich Media Ads to Mobile
More engaging, immersive ads coming to world’s largest social network NEW YORK – The ads on your Facebook mobile News Feed are about to get even...
eXelate conneX Cloud Infrastructure Service Maximizes Data Reach, Throughput and Profit for Offline and Online Data Providers
Clients, Including Nielsen Online Audience Segments – TV Viewing, Now Able to Retain Sales Control While Riding eXelate’s Data Pipes, Powered by 1MM Platform Synchs...
Boingo Expands Wi-Fi Advertising Services in Canada
Boingo Media Adds Rich Audiences of More Than 150 Million Consumers in Travel and Leisure Segments via BOLDstreet Partnership LOS ANGELES – Boingo Wireless (NASDAQ:WIFI), the...
‘Making the Math Work: Calculating the ROI of Attribution Solutions’, by Adit Abhyankar, Executive Director, Visual IQ
There is much to consider when planning to invest brand or agency dollars in a marketing attribution solution, not least the potential returns that can...
Q2 Mobile Rich Media Monitor Report Reveals Native Ad Formats and Social Rich Media are winning the Mobile Display Game
CAMBRIDGE, Mass. – Native and Social Rich Media ads are, by a high margin, the best performing mobile display advertising formats according to new findings...
