Adform European RTB Trend Report Q2
Consumers 7% more likely to click on online advertising during the weekend Click through rates are higher on Saturday compared to the rest of the week, while...
Tagged: advertising
Aggregate Knowledge Wins Bronze Stevie Award® for Most Innovative Tech Company
SAN MATEO, Calif. – Aggregate Knowledge, a media intelligence company, was presented with a Bronze Stevie® Award in the “Most Innovative Tech Company” category at The...
Ad Blitz Begins for Online Poker: Win Real Money in Your Underwear?
One company has had the digital table to itself since Nevada legalized online poker for real money this year: Station Casinos, which introduced its Ultimate...
MMW: Top Five Stories of the Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. iOS 7 Makes...
Trading Desk Bosses Project 2015 Automated Ad Spend, Declare War On Site Lists
Automation Is Coming. In panel after panel at New York’s Advertising Week, publishers and agencies heaped hate on ad selling inefficiencies and delivered eulogies for...
Xaxis Appoints Christian Wilkens as Managing Director Germany
DUSSELDORF, Germany – Xaxis, the world’s largest audience buying company, announced the appointment of ad industry executive Christian Wilkens as Managing Director, Germany. Wilkens joins the...
Time Inc. Launches Video Partner Network with the AOL On Network, Alloy Digital, NewsLook and NDN
Time Inc. brands will produce 50% more original programming this year from new studio spaces in New York, Los Angeles and Birmingham NEW YORK – Time...
Is Login Data the New Gold?
In case you haven’t heard, third-party cookies are dying. That means publishers’ first-party data is becoming more valuable than ever. But not all publisher data is created...
Advertising Week Video: How Publishers Can Use Data More Effectively
For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers...
Marketing Like the Rolling Stones
Our coverage of Advertising Week is brought to you by Dstillery, the former Media6Degrees. Dstillery is at the forefront of advertising technology, pioneering new ways...
OpenX Sells Open Source Ad Serving Product
Sale of OpenX Source Ensures Continuity of OpenX Community LOS ANGELES – OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital and...
Positive Quarter for Digital Ads Ahead of Holiday Season
Q3 2013 Digital Marketing Report by IgnitionOne highlights growth and trends in digital marketing NEW YORK – Research by IgnitionOne, a global leader in cloud-based...
Improved performance and reduced wastage seen as main benefits of real-time bidding
What do you see as the advantages of real-time bidding? This is the third Online Advertising Survey Report, produced in association with advertising technology company...
Jeffries: Video Ad Network Model Has Early Advantages, Coming Challenges
Video is a big part of the programmatic ad discussion taking place at New York’s Advertising Week. A recent look at the landscape by Jeffries...
ChoiceStream Adds Industry Veteran Mike Sheehan to Board of Directors
Hill Holliday Chairman Joins Fast Growing Online Advertising Company Boston – ChoiceStream, the leading provider of advertising technology and services that finds maximum value audiences in...
BXF 3.0 Commercial Traffic Initiative Reduces Discrepancies and Make Goods
Manual Commercial Scheduling Soon a Relic of the Past LOS ANGELES — During its annual October conference, The Society of Motion Picture and Television Engineers (SMPTE),...
