Opera to acquire AdColony to augment its mobile video ad platform
Opera is all set to acquire AdColony, a mobile video advertising platform, to deliver mobile video advertising to publishers and advertisers with a combined reach...
Tagged: advertising
Brandnew’s Back-Door Approach To Native Advertising
Everyone wants to get into native advertising, yet everyone has a different definition as to what exactly that entails. Social media sites have it easy...
Up, Up, and Away: Move to Mobile Hits New Highs
Remember that old song by the Fifth Dimension: “Up, Up, and Away?” Well, it would be a good theme song for what’s happening now. The...
What is driving the future of digital video advertising in SE Asia?
The recently launched IAB (Interactive Advertising Bureau) Southeast Asia Video Committee has been established to proactively help shape, monitor and drive the development of online...
Digital Advertising Alliance Adds Mobile Privacy Controls
The Digital Advertising Alliance (DAA) has released two consumer-targeted apps designed to help people manage their ad preferences in mobile. One gives users the power...
Announcing Our ATS New York Event On November 04
We will be holding our first event in New York on November 4th at the School of Visual Arts. ExchangeWire is the global voice for...
IAB: ‘Nearly One-In-Three Pounds Spent On Programmatic’
Nearly one-in-three pounds spent on display advertising were bought using programmatic technologies in the UK last year according to an IAB survey, published today (26...
GE’s deep dive into online news publishing
After a very entertaining stunt with Jimmy Fallon, GE, an early adopter of content marketing, has been putting a focus on hard news of late....
Real Time Goes Big Time: UM, AOL Launch ‘Moments Marketing’
Looks like real time marketing is going big time. It was just announced that UM, an IPG Mediabrands agency, and AOL Platforms are together developing...
Post Cannes Lions: An ad tech player’s notes at a creative festival
It’s no secret that the advertising world is changing. At the Cannes Lions International Festival of Creativity last week, WPP Chief, Sir Martin Sorrell said,...
Where Is The Uber Of Online Advertising?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
APAC Presents A Fragmented Challenge For Agencies, Programatic Can Help Them Scale
Ahead of next month’s ATS Singapore event pin 7 July, Phu Truong, TubeMogul. managing director, South East Asia, explains his opinions that traditional media buying...
What Brands Think About Programmatic Media Trading
Last week an ISBA survey laid out just some of the concerns brands have about programmatic advertising, with a survey showing that only one-third of...
7 takeaways from Cannes Lions 2014
As the curtains fall on Cannes Lions International Festival of Creativity 2014, more than 22,000 – of which nearly 12,000 were registered delegates – return...
WPP awarded Holding Co award @Cannes Lions fourth time in a row
The Cannes Lions International Festival of Creativity has named WPP as Holding Company of the Year, for the fourth year running. The award followed the...
Japan, India winning work competes for Titanium & Integrated Lions too
The last category, and essentially the most coveted, has already announced the set of entries that will take home the Titanium & Integrated Lions. There...
