Asia Consumers Still Served Irrelevant Ads; Indonesia Sees Growth in Mobile Ad Spend & Supply
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the Asia-Pacific region – and in this edition: Most Asian...
Tagged: advanced
From Paper & Paste to Data & Digital
Even offline, ad tech is leaving its mark. Shaun Gregory, chief executive officer, Exterion Media, (pictured below) gives insight into how ad tech is transforming...
Data Unleashes Value in Programmatic Video
Video advertising is somewhat a problem child in today’s programmatic world. Agencies struggle to place programmatic video buying in either a programmatic team or a...
The Viewability Illusion
Viewability as a metric is currently a ‘work in progress’. In this piece, Lisa Menaldo, MD, UK, Sublime Skinz (pictured below) takes a look at the...
Essence to become part of GroupM
WPP’s GroupM plans to add Essence Digital Limited to its portfolio in concert with WPP’s acquisition of a majority stake in the company. Following the...
The Monthly Digital Marketing Update @ Copenhagen INK (October 2015)
Copenhagen INK’s Monthly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past month. Enjoy!...
Gaining an edge in data driven marketing
Everywhere around the globe, across all markets and industries, data truly matters. In a recent global research study done by the The Winterberry Group and...
Mobile accounts for 56% of ecommerce traffic in SEA
Mobile is quickly becoming an importance interface for shopping as mcommerce activity is growing worldwide with Japan, the UK and South Korea seeing the most...
Nielsen Expands Digital Ad Ratings; Axel Springer Blocks Ad Blockers
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer blocks ad blockers; Nielsen Digital...
Mobile monetisation gap is closing: PubMatic
PubMatic, the marketing automation software company for publishers, has launched a Quarterly Mobile Index (QMI). The topline for Q3 2015 shows continuous improvement in mobile...
Alibaba opens second data center in Silicon Valley
AliCloud, Alibaba Group’s cloud computing arm, has launched its second data center based in Silicon Valley in the United States, addressing increasing demand for affordable...
Viacom Snags Agency Vet Zilberbrand To Ramp Up Advanced Data Strategy
AdExchanger | Longtime agency exec Julian Zilberbrand will join Viacom as EVP of Audience Science, the company revealed Friday. His transition comes at a time...
Southeast Asia Moves Towards Regional Exchanges as Traditional Ad Networks Lose Appeal
Brands and agencies in Southeast Asia are limiting their exposure to ad networks due to the lack of transparency and opting to build their own...
Adform Launches Automated Guaranteed; UK Marketers Struggle With Branding Measurement
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adform launches ‘Automated Guaranteed’; UK marketers find...
Mobile apps: Local supply, global demand
An unprecedented combination of factors has converged in recent years to drive the focus of mobile app developers away from an exclusive, naval-gazing focus on...
Despite cleanups, platforms are still black boxes. Bespoke brand algorithms can pry them open
By Martin Stockfleth Larsen, Chief Marketing Officer, Adform Amazon has one problem it’s been trying to solve for two decades: how to deliver physical goods...
