Is FBX Redefining How RTB is Leveraged?
When Facebook initially made its move to monetise onsite inventory with foreign datasets (foreign, meaning an advertiser’s first-party data), it divided opinion. We took a...
Tagged: advanced
Organic posts are most popular social tactic but paid ads are more successful: report
The report, which is based on in-depth survey with 105 large social advertisers (i.e. they spend more than $100,000 per year on social media ads),...
Is Programmatic Video Hitting its Stride?
Adap.tv held a half-day event in London this week to discuss the themes around programmatic video. The agenda was packed with eclectic speakers coming from...
A day in the life of a… Head of Performance
Please describe your job! What does a Head Of Performance do? I always receive quizzical looks, followed up by a lot of explanative detail from...
Five important PPC trends
1. Cross-device tracking Convincing clients, or ourselves, of the value of mobile traffic is an on-going struggle. Conversion rates on mobile tend to be lower,...
‘Harnessing Attribution: Breaking Through Silos Via Models & Algorithms’, by Jon Baron, CEO, TagMan
Among the channels within the media mix, digital marketing is the most measurable and offers the most potential for effective analysis of what is and...
Getting Advanced With Google Tag Manager (Part 2 of 3)
Bringing dynamic data to your tags with the data layer and macros Source: ClickZ Asia
McDonalds Uses Advanced Mobile Tech for Customer Satisfaction
Over in Australia, one of the world’s largest brands is using advanced mobile technology on smartphones in a terrific way. AR, GPS, and Image Recognition...
‘Advice to Marketers: Size Does Matter When it Comes to Data’, by Robin Verlangen, Data Architect, FlxOne
In the 1990s, a typical database consisted of just a couple of megabytes. By 2000 this had significantly increased, and one decade later we’re now...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-09-03)
Visual Content Drives Social Media Engagement http://t.co/6WXRv91p # Cumulative Media Drive Purchase Intent http://t.co/6Bn7gJiK # If Content Is King, Multiscreen Is The Queen, Says New...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-05-14)
Pay To "Highlight" Your Facebook Status Updates To More Friends: http://t.co/NetDyxXi # The future of retail: http://t.co/a6ARumSf # P&G moves their beauty business operations to...
Google wants to dominate display + some interesting stats!
The world’s largest search engine is branching out. Google has spent the last year building up its display advertising products. Considering how thoroughly Google dominates...
Basic tracking tools for your website
CNET published this list of 12 online applicatons that track your site or blog’s traffic. Some are better than others, but they’re all designed with the...
Nike+ and Killzone 2
After the ‘North vs. South’ theme to RunLondon a few years ago, and the patriotic pride aspect to the HumanRace in 2008, Nike+ goes one...
Advanced e-books in Asia
E-books in Asia are really advanced compared to the ones I´ve seen in Europe. The e-books can be viewed in a browser or downloaded to your...
