Mobile Web Users Increasingly Comfortable with Mobile Ads
No one is saying that mobile ads have found their sweet spot with consumers yet, but they have at least achieved a new level of...
Tagged: ads
Three reasons why advertising and social media don’t mix
The struggle for power which brands are destined to lose Advertising grew up in an era of the ‘captive audience’, where large numbers of people...
To reach Gen Y, will financial services firms warm to the web?
In looking at data compiled by third parties, social investing platform SprinkleBit lays out the case that Gen Y is not only eager to invest,...
Online Advertising Climate in Germany: the adscale Analyzer 1/2013
The German market for digital advertising is currently being shaped by two main developments: the demand for automated media purchasing, as well as efficient campaign...
Study: Mobile Ads ‘Irk’ College Students with Smartphones
A new report from Ball State University finds that college students are dumping their cell phones for smartphones at a rapid pace. But during the...
Metrics and Innovation in Digital Marketing
Our job is no longer about getting consumers to see more ads so that we can sell more stuff. Source: ClickZ Asia
WireColumn: Content & Persuasion, the Ad Tech End-Game
Ezra Pierce is co-founder at PubSquared. Advertising is about one thing: persuasion. You put an ad in front of a person, they see it, a...
Advertisers want new ad units, but aren’t quick to embrace them
The Rising Stars, which include a 927×250 Billboard and a Sidekick that expands to 850×700, are generally bigger, bolder and more interactive than their older...
ROI key to future mobile marketing investments: report
While those predictions may prove a little bit too optimistic, and recent research indicates that consumers are annoyed more by mobile ads than their television...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-08-27)
Facebook launches agency education programme | News | M&M http://t.co/UznLqYW2 # 4 ways P&G dominated the Olympics with online video http://t.co/G1MF7XQA # Facebook Redesigns Messages...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-07-30)
P&G's Digital Push Deepens Personal Touch for Olympics and Beyond – eMarketer http://t.co/8ZdtuxOM # Foursquare Unveils Paid Ads for Pilot Group | Digital – Advertising...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-07-23)
Confirmed: LinkedIn Rolling Out 'Simpler' Homepage To All Users In Coming Weeks http://t.co/rrRLaIUs # Taco Bell Smacks Down Old Spice On Twitter http://t.co/J8mrdXjw # Word-Of-Mouth...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-06-18)
Google's DoubleClick To Unify Its Tools for Advertisers And Agencies Doing Digital Marketing: http://t.co/C8qW58rp via @marketingland # Yandex and VivaKi Launch New Targeting Tool for...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-05-07)
How time of day affects content performance: http://t.co/XzuAbPOa # Tumblr Is Selling Ads Now, More or Less: http://t.co/2UmwMPHe # Marketing, Baidu International expands Asia footprint:...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-02-27)
Every 60 seconds in social media (infographic): http://t.co/RsfQXQFH # Facebook's New, Entirely Social Ads Will Recreate Marketing: http://t.co/kz86Vesn # comScore Releases the “2012 Mobile Future...
The Weekly Digtal Marketing Update @ Copenhagen INK (2011-10-31)
LinkedIn Launches in Japanese, Joins Twitter and Facebook in Social Space: http://t.co/vSIdEkKB # Grand Theft Auto 5 Officially Announced: http://t.co/sTPG7OMs # Sony buys Ericsson out...
