How WhatsApp Will Provide a Trove of New Data for Facebook
Facebook’s revenue streams, in part, are reliant on the massive storehouse of data it harvests on its users around the globe. But not WhatsApp, Facebook’s...
Tagged: ads
Amobee Unveils Mobile App Reporting And Analytics Tool, Monitors IDFA Developments
Mobile advertising firm Amobee launched Wednesday a platform update, Amobee LTV (an acronym for “Lifetime Value”), designed to provide app publishers and advertisers insights into...
Microsoft Strikes An Upfront Deal; HasOffers Asks Forgiveness
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Let Them Buy Video Microsoft has provided a “cross-screen” video upfront deal, of sorts,...
The Weekly Digital Marketing Update @ Copenhagen INK (10-02-2014)
Asia Digital Marketing News Airbnb Swoops to Rescue of Reporters With #SochiProblems The Top 5 Stories in Mobile Marketing and Advertising This Week The Anatomy...
Bots Set Their Sights On Targeted Ads
Targeted advertising and programmatic buying changed the advertising landscape by enabling marketers to purchase and scale impressions from specific audiences. But the growth in targeted...
The Top 5 Stories in Mobile Marketing and Advertising This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Does Mobile Marketing...
Among New YouTube Chief’s First Challenges, Addressing Measurement
Google’s shift of ads and commerce chief Susan Wojcicki Wednesday to SVP of YouTube, which has 20.5% stake in the US video ad market, and...
The 10 most shared ads of Super Bowl 2014 are…
This winning number of shares has been amassed with a little help from Budweiser’s broadcasting strategy: Budweiser generated the most TV coverage across the world. According to...
Motility Ads Connects App Developers To The Television Screen
Mobile app developers rarely use traditional paid media to advertise their products. That might change, according to the mobile advertising firm Motility Ads, which is...
Facebook Mobile Advertising:ROI on iOS 1,790% higher than on Android
A study released late last year by Nanigans has revealed that mobile Facebook ads on iOS generate up to 1,790% higher ROI than similar ads...
Mobile First Paying Off for Facebook
Facebook is reaping the benefits of its decision to become a mobile-first company. With approximately three-quarters of all regular Facebook users now accessing the platform...
The future of TV: five innovations to look out for
Dynamic second screen ads Social TV has been a big success. 40% of tweets at UK peak time are referencing television. BSkyB recently revealed it’ll...
Facebook’s Ad Business Is Firing On All Cylinders, but Mum’s the Word on Teens
Facebook had plenty of good news to share from last quarter, like the fact that mobile now accounts for 53% of its ad revenue. But...
SocialCode Taps Agency Vet Colin Sutton to Lead Client Strategy
SocialCode, a Facebook and Twitter ads partner, has hired an agency executive to head up client services in a bid to forge deeper relationships with...
Publishers to Ezra Klein: Good Luck! You’ll Need it!
Ezra Klein, the wunderkind behind the popular Washington Post policy blog Wonkblog, will be leaving the D.C. daily at the end of this week to...
The Weekly Digital Marketing Update @ Copenhagen INK (21-01-2014)
Asia Digital Marketing News British Spy Agency: SMS Privacy Doesn’t Exist Goodyear to Ice Cube: Jan. 20 Will Be a Good Day The Chicago Cubs...
