FB launches new ‘slideshow’ video ads for emerging markets
In a push to reach out to more users in the developing markets, Facebook has launched a new ‘Slideshow’ ad feature which brings a video-like...
Tagged: ads
Just 18% of Marketers Use Both In-stream & Rich Media in Their Campaigns; Global Ad Tech & Martech Acquisitions See 11% Q3 Growth
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Turner Broadcasting Reducing Ad Time; AOL Brinks Back Alto
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. You Listening, Internet? Time Warner’s Turner Broadcasting unit says it will begin...
Social network ad spend rising rapidly in China
Social network advertising will reach USD 25.14 billion this year, according to an eMarketer estimate. Out of the total, just over 30 per cent will...
Advertisers fight the battle of ad blocking
The bottom line is the average consumer doesn’t want to see advertising. Or to be constantly bombarded with messages. It’s as simple as that. They...
What’s the Point of Video Ads If No One Can See Them?
Viewability standards have recently come under scrutiny again. But how can we make sure that ads are actually seen by the audience? For Justin Taylor,...
Competing trend of news syndicators delivering targeted ads
With Flipboard having utilised its own graph for content curation and discovery, it is of little surprise that the data will now help to power...
Skittles is the NFL’s first big sponsor for its new Snapchat experiment
There’s rainbows and, if you’re talking Snapchat filters, there’s rainbow barf. Skittles wants you to taste both rainbows. The candy maker became the first sponsor of NFL content...
Marketers losing out on ‘in-stream & rich media’ combo punch
Brand marketers are not taking full advantage of the opportunity to execute more integrated digital video marketing campaigns, according to the latest edition of the...
In six months, Quartz videos rack up 45 million views on platforms
With the launch of CNN’s Great Big Story and publishers like BuzzFeed and Business Insider before it, the distributed approach has gone beyond the experimental...
Now, watch YouTube without ads
Video-streaming site YouTube has launched an ads-free service as it introduced the subscription service called YouTube Red. YouTube Red lets will allow users to save...
Yahoo signs search deal with Google after Q3 results
After a disappointing third quarter results, Yahoo has reached an agreement with Google on search and advertising. Under the deal, Google will provide Yahoo with...
Ads served on TV streaming sites perform better: Study
With TV viewing habits evolving as tablets and smartphones become mediums to consume television content, marketers are also going beyond TV and looking at streaming...
‘Desperate’: What agencies think of PC makers’ new ad campaign
PC makers are scared as hell and they’d like to not have to take it any more. A new alliance from Dell, HP, Intel, Lenovo...
Mobile monetisation gap is closing: PubMatic
PubMatic, the marketing automation software company for publishers, has launched a Quarterly Mobile Index (QMI). The topline for Q3 2015 shows continuous improvement in mobile...
Facebook Announces Ecommerce Features; Joanna O’Connell Joins MediaMath As CMO
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s Online Mall Facebook announced new features Monday meant to get more...
