A Banner Year For Innovative Mobile And Digital Ad Units
The banner ad was born in 1994 – and some people would be more than happy to see “2014” as the date of death on its...
Tagged: adform
Ad Tech Firms Prepare For Bolstered US Profile
Ad tech firms are set to play a more prominent role on the agenda of some of the digital media and advertising industries’ largest trade organisations,...
AppNexus, WPP Ink Landmark Deal
AppNexus and Xaxis have announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee,...
Another Firm Exits Free Ad Serving
Free ad-serving might be bad business for all but the biggest players in ad tech. AdZerk, an ad selling platform for publishers, sent a notice...
Flurry Beefs Up Mobile Video Offering With Programmatic Capabilities
Mobile analytics and advertising firm Flurry will allow advertisers to buy VAST-enabled (IAB’s Digital Video Ad Serving Template) video ad units programmatically through its network...
Rise in mobile RTB in Asia is addressing monetisation problem
For many mobile RTB (real time bidding) is still a grey area. Is it only talk or are some players, especially in a market such...
Apple Throws A Bone To App Marketers, Blesses IDFA For Attribution
Apple has given its tacit approval for the use of its Identifier for Advertising (IDFA) to attribute app installs and post-install actions. The development, welcomed...
Comcast-FreeWheel Deal Underscores Collision Of TV, Digital Video Interests
Comcast’s acquisition Thursday of video ad serving platform FreeWheel generated numerous questions, the most common being: What does this mean for the future of Pay...
OpenX Appoints Digital Media Veteran Tom Fuelling as Chief Financial Officer
Former Hulu CFO Brings More Than 25 Years of M&A and IPO Experience; Appointment Comes During OpenX’s Rapid Global Growth LOS ANGELES – OpenX Technologies,...
Epom Has Obtained $7 Million of Investment
According to the official statement, Epom top-management anticipates to employ the obtained $7M investment in the creation of fresh products and services and, certainly, the...
Microsoft Doubles RTB Inventory With New Email Placements
After years of handling programmatic with a light touch, Microsoft is making up for lost time. It has recently rolled out global programmatic direct options,...
OpenX Sells Open Source Ad Serving Product
Sale of OpenX Source Ensures Continuity of OpenX Community LOS ANGELES – OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital and...
AcuityAds Inc. Set to Reach 33% Share of Canadian RTB Market in 2013
TORONTO – Industry research and the company’s financial data reveal that AcuityAds Inc. will account for one third of all Canadian Real Time Bidding (RTB) online...
Inc. Magazine Names OpenX to Annual Inc. 500 List
OpenX’s Strong Growth and Performance Recognized in Magazine’s List of America’s Fastest Growing Companies LOS ANGELES – OpenX Technologies, Inc. (OpenX), a global leader in digital...
Five Tips to Get the Most Out of Retargeting : Adf…
Five Tips to Get the Most Out of Retargeting : Adform lnkd.in/6vZGkS
WireColumn: Content & Persuasion, the Ad Tech End-Game
Ezra Pierce is co-founder at PubSquared. Advertising is about one thing: persuasion. You put an ad in front of a person, they see it, a...
