Defining SSPs, Ad Exchanges And Rubicon Project
The distinction between an ad exchange and a supply-side platform (SSP) has become muddled as the once disparate but complementary technologies have merged. Rubicon Project’s...
Tagged: ad
What Would an ‘Honest’ Facebook Movie Look Like?
If you’re a Facebook user, by now you’ve probably received your very own movie. In honor of its tenth year, Facebook has given us all...
Among New YouTube Chief’s First Challenges, Addressing Measurement
Google’s shift of ads and commerce chief Susan Wojcicki Wednesday to SVP of YouTube, which has 20.5% stake in the US video ad market, and...
Flashback: Why The News Corp. Deal Was A Turning Point For The Rubicon Project
The Rubicon Project’s S-1 filing Tuesday revealed the exact nature of its relationship with News Corporation: The multinational mass-media conglomerate owns 21.3% of Rubicon shares....
Twitter Q4 Ad Revenue Balloons to $220M, But User Engagement Flags
Twitter’s first quarter as a public company was hot and cold. Ad performance was the hot part. Q4 2013 ad revenue on the Twitter platform...
The 10 most shared ads of Super Bowl 2014 are…
This winning number of shares has been amassed with a little help from Budweiser’s broadcasting strategy: Budweiser generated the most TV coverage across the world. According to...
Xaxis Buys Dutch Ad Net BannerConnect
WPP Group’s Xaxis addressable media unit has acquired Netherlands-Based BannerConnect, a 10-year-old ad network that evolved from roots as a traditional publisher network to embrace...
MediaCrossing Assumes Inventory Risk For Ad Sales
MediaCrossing launched last summer as the latest ad sales automator and data manager looking to apply investment banking tools and philosophies to online advertising. But...
Online-To-Offline Data Firm Korrelate Is Shutting Down
Korrelate, a four-year-old data play founded by former executives of Tacoda, will suspend operations this week after failing to find a buyer. The company was...
Microsoft’s First National Ad During the Super Bowl Is a Tear-Jerker
Microsoft’s first national ad in the Super Bowl is a tear-jerker starring former NFL player Steve Gleason, now battling Lou Gehrig’s disease. Mr. Gleason played...
Motility Ads Connects App Developers To The Television Screen
Mobile app developers rarely use traditional paid media to advertise their products. That might change, according to the mobile advertising firm Motility Ads, which is...
Facebook Mobile Advertising:ROI on iOS 1,790% higher than on Android
A study released late last year by Nanigans has revealed that mobile Facebook ads on iOS generate up to 1,790% higher ROI than similar ads...
Mobile First Paying Off for Facebook
Facebook is reaping the benefits of its decision to become a mobile-first company. With approximately three-quarters of all regular Facebook users now accessing the platform...
Facebook’s Ad Business Is Firing On All Cylinders, but Mum’s the Word on Teens
Facebook had plenty of good news to share from last quarter, like the fact that mobile now accounts for 53% of its ad revenue. But...
Why Yahoo Needs To Solve Its Mobile Ad Problem Quickly
Although Yahoo CEO Marissa Mayer emphasized the importance of mobile advertising to the company’s growth during Tuesday’s earnings call, she acknowledged that Yahoo’s mobile ad...
Facebook’s Q4: Mobile Ad Revenues Surpass Desktop
In Q4 2013, Facebook for the first time derived more than half of its ad revenue from impressions served to mobile devices. Mobile ad revenues...
