Could Comcast’s FreeWheel Video Buy Send Amazon Shopping?
The repercussions of cable heavyweight Comcast’s planned acquisitions of Time Warner Cable and video ad-serving platform FreeWheel are still unknown. One of the biggest questions...
Tagged: ad
IAB Updates Video Standards; Mixpo’s Lanctot On Ad Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Standardizing Ads The IAB is seeking comment on an update of its “Digital Video...
The Next Ad Tech IPO: Questions For Matomy CEO Ofer Druker
Israel-based performance network Matomy on Monday signaled its intent to go public in a letter filed with the London Stock Exchange. As we noted earlier,...
Twitter Talks to Ad Agencies About How to Market T…
Twitter Talks to Ad Agencies About How to Market Twitter buff.ly/1kGAlbY
Julian Assange at SXSW: ‘People Are Products Sold to Advertisers’
WikiLeaks founder Julian Assange took the stage at SXSW Interactive on Saturday — via Skype, at least, where his name showed up as “Bruce Willis”...
RelayRides Climbs App Store Charts With Install Ads
RelayRides knows that mobile devices are an essential channel for reaching new and current customers. The San Francisco-based car-sharing service lets private car owners rent...
Must Ad Tech Margins Fall? One Analyst Says No
The conventional wisdom on ad tech margins is that lucrative markups naturally compress over time due to a variety of factors, including competition for media...
Comcast-FreeWheel Deal Underscores Collision Of TV, Digital Video Interests
Comcast’s acquisition Thursday of video ad serving platform FreeWheel generated numerous questions, the most common being: What does this mean for the future of Pay...
#OPSPOV: Native, Ops and a Bridge Between Ad and Content Servers
No surprise that viewability was high on the minds of the revenue specialists that headed to New Orleans for the 32nd AdMonsters Publisher Forum, but...
Updated: As Twitter’s Ad Costs Fall, Declining User Growth Becomes A Bigger Concern
Twitter’s average cost per ad engagement decreased steadily over the past seven quarters, culminating in an 18% decrease in the quarter ended Dec. 21. While...
AdMonsters Meetup – SF
Event Type: Technical Forum Geographic area: US/North America Tuesday, March 25, 2014 Sub Headline: Drink, Mingle and Talk Cross-Channel Event promo: AdMonsters partners up with...
Fraud Is Easy; Triton Digital Gets Accreditation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Easy Fraud Fraud is a problem, but just how easy is it for someone...
As Mobile Ad Prices Rise, Some App Developers Shift To Ad Tech
What is the cost of acquiring a loyal app user? Based on the testimonial of various industry insiders, the price is rising so quickly ad...
Weather Company Previews Digital Redesign, More Reality TV at ‘Allfront’ Event
Celebrity meteorologists Sam Champion and Jim Cantore took the stage in front of a few hundred advertising executives in New York today, pitching a new...
iSocket Launches iFA (iSocket For Advertisers)
Removes Time, Cost and Pain for Buyers and Sellers of Guaranteed Inventory San Francisco – iSocket, the leader in programmatic direct and sales automation, today...
Comcast Buying Freewheel; About Facebook Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Acquisition Over the weekend, Ryan Lawler said in TechCrunch that, according to his...
