Four key agencies operational within first month as programmatic continues to take hold LONDON – AOL Platforms, a division of AOL, and Multi Channel Network...
NEW YORK – Telsey Advisory Group LLC (TAG), a leading equity research, trading, banking, and consulting firm, will hold its first Advertising and Measurement Trends...
AdExchanger | IPG Mediabrands’ trading desk Cadreon is no longer defined as a trading desk, according to Cadreon’s global president, Arun Kumar. “We see ourselves...
Global Business Provides Guaranteed Pricing Tied to Clearly Defined Customer Outcomes Such as Sales, Leads and Downloads; German Retailer Walbusch Sees New Customer Sales Jump...
AdExchanger | In early August, Anthony Rhind, chief digital officer at Dentsu Aegis’ Carat Global, will leave his position and head to ad tech firm...
AdExchanger | In the insulated world of political tech, market forces are insignificant compared to the capricious political winds. Imagine, for instance, if Pepsi had...
Catherine Williams, Chief Data Scientist at AppNexus, speaks to ExchangeWire about the launch of APB and how it is helping marketers find “a third way”...
Publication Dedicated to Arming Marketers With Programmatic Insight, Enabling Smarter, More Efficient Advertising Decisions DALLAS, TX – MultiView, the fearlessly creative provider of inspired marketing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Can You Hear Me Now? As Facebook ramps up its video ad efforts, marketers...
#1 In Inventory Quality for Fourth Consecutive Month LOS ANGELES & NEW YORK – OpenX, a global leader in web and mobile advertising technology, announced...
Earlier this week, Mary Engle, the Federal Trade Commission’s associate director of advertising practices, suggested to attendees at AdExchanger’s Clean Ads I/O conference that publishers could be held...
Comcast’s plan to acquire Visible World, announced late Thursday, will deepen its addressable TV prowess, but the real target might be Visible World subsidiary AudienceXpress...
Integrated with all major Supply-Side Platforms and Exchanges, Komoona’s fully automated publisher-side technology applies machine learning to understand and react to the behavior and patterns...
It’s easy to laugh at ads of yesteryear that come off as almost shockingly tone-deaf today. For this week’s Throwback Thursday, we’re bringing you ads that...
Private funding round supports deployment of interactive audio services to pure play and streaming radio providers WASHINGTON – XAPPmedia, provider of the first interactive audio...
Genesis Media is the latest to dish up video ad impressions guaranteed on viewability, the company revealed Tuesday. Genesis Media’s new cost-per-viewable-impression, enabled through a...
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