What’s the Point of Video Ads If No One Can See Them?
Viewability standards have recently come under scrutiny again. But how can we make sure that ads are actually seen by the audience? For Justin Taylor,...
Tagged: ad
Notification: The Post App World Revealed
Hold on to your seats. Digital advertising is going to change again, as another consequence of the consumer shift to mobile… I’ve just begun to...
New Rocky Movie ‘Creed’ Becomes First Twitter Moments Advertiser This Weekend
Twitter isn’t wasting any time making money from its newest feature, called Moments. The new product, which debuted two weeks ago as a way to...
It’s Getting Harder And Harder For Mobile Ad Companies To Woo Developers
AdExchanger | App developer Guy Tal isn’t interested in cold calls from mobile service providers he isn’t familiar with who want him to test...
adjust Raises $17M in Funding from Highland Europe to Become the Unified Mobile Data Platform
– Highland Europe led the $17M round – adjust processes over 1 petabyte (1,000 terabytes) of mobile data every month – Funding accelerates adjust’s mission...
With Consumerism and Communication, Health Care Attempts A Shift From Volume To Value
AdExchanger | “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head...
Selligent and StrongView Join Forces to Create Leading Global Marketing Technology Company
Combined Company Will Offer Comprehensive Technology for Omnichannel and Email Marketing BRUSSELS AND REDWOOD CITY – Selligent, Europe’s rapidly growing marketing automation and data management...
AppLift Unveils “AppLift Labs” to Lead the Discovery of Innovative New Mobile Advertising Technologies
Unique Mobile Task Force to Focus on New Product Acceleration BERLIN, GERMANY and SAN FRANCISCO, CALIFORNIA SEOUL, SOUTH KOREA – AppLift, a leading mobile advertising...
‘Desperate’: What agencies think of PC makers’ new ad campaign
PC makers are scared as hell and they’d like to not have to take it any more. A new alliance from Dell, HP, Intel, Lenovo...
Big Data Discrimination: Is The Industry Responsible?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
S4M Study Reveals A Staggering $10 Billion Loss In Mobile Advertising Ecosystem Due To Lack Of Transparency
AdVerification Score By S4M Launched To Tackle This Shortfall, Introducing A New Era For Mobile Ad Market New York – S4M (Solutions for Mobile), a...
LiveRamp Bolsters Leadership Team to Support Rapid Growth
Appoints Vincent Lim, Head of Talent; and Richard Foster as UK Managing Director San Francisco, CA – LiveRamp, an Acxiom® company (NASDAQ: ACXM) and leading...
Facebook Announces Ecommerce Features; Joanna O’Connell Joins MediaMath As CMO
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s Online Mall Facebook announced new features Monday meant to get more...
Mobile Programmatic Display Ad Spending to Surpass Desktop This Year: eMarketer
Next year is predicted to be the one when overall mobile ad spending will surpass that of desktop ad spending, but now it seems something...
Opera Mediaworks Makes In-App Video Viewability Crystal Clear
Instant-Play™ HD Mobile In-App Video Inventory Now Integrated for Viewable Measurement by Moat SAN MATEO, CA – Opera Mediaworks, the first mobile ad platform built...
OpenRTB Protocol Fails To Align Market Interests
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
