Clickky Impresses with Launch of CPI Index
Сlickky, a leading platform for mobile traffic monetization on emerging markets, has formally launched the Clickky CPI Index, which shows the current state of market...
Tagged: ad
Verizon’s Go90 Isn’t Getting Traction; Facebook Offers Continuous Live Streams
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No90 Verizon’s ad-supported mobile streaming service Go90 is overhyped in the media and isn’t...
Digital Ad Pioneer Ari Bluman Passes Away, Helped WPP Navigate Tectonic Media Changes
AdExchanger | Ari Bluman, a highly-regarded digital media exec whose passion was only rivaled by his bluntness, has passed away after a long fight with...
HYFN Announces API Integration with Acxiom For New Facebook Custom Audiences
Exclusive Beta Partnership Generates 25 Percent Higher Custom Audience Match Rates Hermosa Beach, California – HYFN, a full-service digital agency and Facebook Marketing Partner, today announced...
Mercedes-Benz Uses Tough-to-Get Telco Data to Target Ads for the E-Class
As cellphone carriers itch to turn their consumer data into dollars, Mercedes-Benz is among the first advertisers to benefit from new partnerships between telecom providers...
OpenX Launches the School of Programmatic in the US
LOS ANGELES & NEW YORK – OpenX, a global leader in driving superior monetization for publishers, announced the U.S. launch of its successful School of...
In One Year, Videology and White Ops Blocked More Than 28 Billion Bot Requests On Video Advertising Campaigns; Equivalent of $553 Million in Wasted Ad Spend
— Direct Integration with White Ops Technology Blocks Bots Before an Ad Is Served, Protecting Advertiser Budgets While Preventing the Growth of Criminal Activity –...
FUSION Names Conde Nast Veteran Jason Wagenheim Senior VP Brand Partnerships and Head of Revenue
Megan Gilbert Joins FUSION From Studio@Gawker as Director of Branded Content for Lightworks FUSION (@FUSION) announced two strategic appointments to bolster its revenue operations....
Facebook Brings Branded Video Ads To Audience Network
AdExchanger | In a significant expansion of its video ad offering, Facebook will bring video ad formats to its Instant Articles platform and to the...
76ers sell the first NBA ad on players’ jerseys to StubHub
StubHub is the first brand to advertise on NBA jerseys. The Philadelphia 76ers announced today it will be the first team to take advantage of...
StrikeAd by Sizmek Releases Peer39 for Global Mobile Ad Buyers and Sellers
Integration of Sizmek products facilitates brand safety, contextual targeting and eradicates waste, ad fraud London, UK – Sizmek (NASDAQ: SZMK), the open ad management company for...
Google’s Getting Ready To Counter The Ad Blockers – But There Are A Few Stumbling Blocks
AdExchanger | To know your enemy, you must become your enemy. That could be one way to view Google’s rumored entrance into the world of...
Sovrn Releases SSL Advertising Solutions
Easy end-to-end encryption for publishers and advertising buyers BOULDER, Colo. – Sovrn®, advocate and partner to independent publishers, who represent more than 80,000 websites, has...
Activision Blizzard Courts Ad Dollars As It Builds Its E-Sports Empire
AdExchanger | Activision Blizzard, the gaming and interactive entertainment brand behind the “Call of Duty” franchise, and which acquired Major League Gaming (MLG.tv) for $46...
Video Advertising Executives View Programmatic Growth Inevitable Across Western Europe and US
New research from MTM and Ooyala highlights barriers, enablers and state of adoption for programmatic video advertising across Europe and U.S. LONDON, UK. – New...
Is There A Conflict Of Interest Haunting Ghostery’s Business Model?
AdExchanger | Whether or not Ghostery is an ad blocker depends on how you define “ad blocker.” Also depends on who you ask. It’s an...
