Is ad fraud the 21st century drug trade?
The Senators are concerned that ad fraud, which is estimated to be costing advertisers billions annually, could eventually lead companies to pass the costs of...
Tagged: ad
Google’s Programmatic Video Biz Is Growing Like A Weed
AdExchanger | Google’s programmatic video revenues are growing fast, thanks in part to its decision to turn on exchange-based monetization of YouTube’s TrueView ad formats....
33Across Launches New Publisher Dashboard
Unified dashboard uncovers new monetization opportunities, provides greater insight into traffic and streamlines reporting NEW YORK – 33Across, a global publisher monetization platform, announced a...
Goodway Group Launches Anti-Fraud Initiative; Achieves Sub-1% Fraud Measurement
Initiative follows a comprehensive review of invalid traffic and user anomalies Philadelphia, PA – Goodway Group, a managed services programmatic media firm serving hundreds of...
Collective Sells UK Ad Network To Time Inc.
AdExchanger | In spite of the upheaval from Brexit, Time Inc. acquired Collective’s UK ad network business for an undisclosed sum on Tuesday. Unlike Collective’s...
Google’s Acquisition Of Anvato Boosts Ad Delivery, Averts Ad Blockers
AdExchanger | Google’s acquisition of cloud video platform Anvato late Thursday gives the search giant serious skin in server-side ad stitching. While Anvato provides video...
ConvertMedia Launches Industry’s First DIY Outstream Video Ad Management Platform
Publishers Control & Customize the Full Audience Experience Using New Self-Serve ConvertMedia Studio New York, NY – ConvertMedia, the high impact breakthrough video ad solution...
How Thrillist created a cider ad that got 54 million views in two days on Facebook
People on Facebook are going crazy over a video of an “elderly” man lifting massively heavy weights at meathead haven Muscle Beach in Southern California....
Survey Reveals Global Differences in the Perceived Risk Web-Based Malware Poses to the Digital Ecosystem
ExchangeWire Research uncovers varied international understanding of web-based malware and how it negatively impacts the brand reputations of digital publishers, ad tech providers and their...
Experian and Neustar Partner to Offer Best-in-Class Omnichannel Onboarding with Omnichannel Activation
Two formidable marketing leaders join forces to offer advanced data onboarding to enhance addressable coverage and activation across mobile, display, email and TV New York,...
The End Of The SSP Era
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes,...
Vivendi Reconstitutes the Gameloft Board of Directors
Vivendi and Gameloft announce that the Gameloft Shareholders’ Meeting appointed five members proposed by Vivendi to the Board of Directors of Gameloft, a leading international...
At W Hotels, Distribution Is Secondary To Quality Content
AdExchanger | If the content is good, the distribution – paid, earned or otherwise – nearly takes care of itself, said Anthony Ingham, head of global brand...
Google’s Plans May Not Eliminate Header Bidding
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kean Graham,...
A Call To Mobile Browsers
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Comic: Planet Of The Brexit
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
