Jennifer Catto Joins Tremor Video as Chief Marketing Officer
New York – Tremor Video, Inc. (NYSE: TRMR), a provider of software for video ad effectiveness, announced that Jennifer Catto has joined as Chief Marketing...
Tagged: ad
Luma And JEGI: Ad Tech Companies Shouldn’t Bet On A Chinese Buyout
AdExchanger | Are the Chinese buyers that have been feasting on Western ad tech companies just starting on their appetizers? Eastern buyouts marked the biggest...
There’s No Reason Not To Be Bullish On Ad Tech
AdExchanger | Private ad tech companies are going public, public ad tech companies are coming off the market, private equity is getting acquisitive – and it’s...
Why brand safety means more than just a blacklist
Dear PulsePoint, I was so excited to see my financial brand’s ads front and center on the Wall Street Journal, but when I woke up...
Demand Media Chooses Krux as Its Data Management Platform
SANTA MONICA, Calif. – Demand Media, Inc. (NYSE: DMD), a diversified internet company comprised of several media and marketplace properties, has selected Krux, the industry leading...
Ad Tech: Stop Calling It An Apocalypse
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Adform Now Supports Native Ads Programmatically
The release will allow Adform’s clients to benefit from the highly effective native advertising using the advantages of programmatic buying Adform (www.adform.com), the independent and...
AppNexus Raised $31M; Slate Is Kicking Its Facebook Habit
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. On The Up AppNexus raised $31 million in a round led by News Corp...
Aki Technologies Secures $3.75 Million Seed Round to Help Brands Own the Mobile Moment
Strategic Investment Fuels Aki’s Mission to Conquer Mobile Ad Inefficiency through Mobile Moment Targeting & Insights San Francisco, CA – Aki Technologies, the first platform...
Here’s What’s Behind Acxiom’s Growth and Increased Investor Interest
When data giant Acxiom scooped up data onboarding company LiveRamp in 2014, it felt like the pieces were finally falling together for Acxiom CEO Scott...
Rising Star No More: IAB To Sunset Intrusive Ads
AdExchanger | No more unwanted sound. Less autoplay. And say goodbye to expanding ads, Rising Stars, 300x250s and 728x90s. The IAB is tackling cross-screen advertising...
AOP Announces New Executive Chairman
Jo Holdaway, Strategic & Commercial Data Director at ESi Media, is announced as new Executive Chairman at the Association for Online Publishing (AOP), as Tim Faircliff steps...
Mautic Raises $5 Million Series A Round, Led By Underscore.VC and G20 Ventures
Open Source Marketing Automation Leader also Announces Applause Executive, Matt Johnston, as CEO BOSTON – Mautic (www.mautic.com), the leader in open source marketing automation, announces...
AppsFlyer Launches Mobile Device-Level Ad Fraud Prevention Tech
Ahead of the weekend, AppsFlyer — a mobile attribution and marketing analytics company — has just released new data forecasting that app marketers will lose...
Mobile Data Marketplace Creates Direct Path From App to Dollars
Mobile app publishers are tethered to advertising as the primary revenue stream that keeps them afloat, but one company aims to create an even more...
Standards Won’t Bust Ad Fraud
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
