In this edition of ExchangeWire’s European Weekly Roundup: Google announces cross-device updates to DoubleClick; Email, and martech win favour with investors; EU agrees data privacy...
AdExchanger | In early August, Anthony Rhind, chief digital officer at Dentsu Aegis’ Carat Global, will leave his position and head to ad tech firm...
This article was written by Martin Stockfleth Larsen, Chief Marketing Officer, Adform This one’s for the American Literature majors. Name that classic: Puritan minister meets...
This column was authored by Nikao Yang, SVP Global Marketing, Opera MediaWorks What happens when you try to plug too many cords into a single...
Mozilla is in a tough spot. Building a big ad business is key to the nonprofit’s well-publicized revenue diversification strategy, but many targeting techniques that...
In this week’s ExchangeWire Weekly European Roundup: Rhind heads to ad tech; another European bargain bucket ad tech sale; mobile carriers look to “poison the...
People today are watching more video content than ever before. Whether short-form or long-form, video is becoming available to an increasing number of people across...
Tim Armstrong finally got his deal. The AOL CEO announced this morning that it’s being acquired by Verizon for $4.4 billion, a deal that gives a...
Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company today (27 April) announcing the...
Adform, the premier ad tech partner for publishers, global media agencies, trading desks, and advertisers, today announced a new ad server for publishers around the...
Falk Realtime’s integrated Supply-Side and Ad Serving Platform fuels Fyber’s global publisher base Berlin, GERMANY – Fyber GmbH (Fyber), a leading mobile advertising technology company...
Four of the world’s top premium publishers are taking the fight to the industry’s internet behemoths when it comes to ad dollars, by pooling their...
PubMatic has introduced programmatic native advertising as part of its One Platform for publishers. The company claims that solution advances the native advertising market by...
COLUMBIA, Md. – Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announced a strategic partnership...
Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company’s latest ‘advertising cloud’ service, and how his company aims to...
Atlas, Facebook’s ad serving and measurement platform that allows brands to reach people across multiple devices, has agreed a global partnership with Havas Media Group....
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