History Informs Google’s Latest TV Land Grab
AdExchanger | Will Google’s grand plans for TV, evidenced by its launch of DoubleClick Dynamic Ad Insertion on Wednesday, be successful? Google’s move into dynamic...
Tagged: ad serving
Yahoo Earnings: Just Above Estimates
Yesterday (19 April) Yahoo! Inc. (NASDAQ: YHOO) announced earnings and revenue just above analyst estimates. Yahoo’s struggle continues; there are concerns in all corners of the...
ATS Paris: French Ad Tech is Thriving
Wednesday 13 April saw the sixth annual ATS Paris event take place, proving yet again that French ad tech truly is alive and well. The...
UK Ad Spend Tops £8.6bn; Appointments at The Trade Desk & Plista
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB UK Ad Spend report; Appointments at The...
Adform opens new office in SG under Rohit Kumar’s leadership
Adform, the open full stack ad-tech platform servicing media agencies, trading desks, brands and publishers globally, has opened an office in Singapore to service clients throughout the...
Pin This: Social Site Pinterest Now Testing Video Ads
Ad industry sources reveal that Pinterest’s “long-awaited video ads” are here. “Pinterest had been considering how it could implement video ads for months,” noted Garett...
RTL Mediengruppe Buys SmartClip; USD$60m funding for The Trade Desk
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe buys SmartClip; Trade Desk takes...
VAST 4.0: Revenue, Transparency and UX For Publishers And Advertisers
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Frank Sinton,...
AppNexus Outstream Video Exchange: Q&A with Eric Hoffert, SVP Video Technology, AppNexus
AppNexus’s outstream video has been launched for buyers and is four weeks into closed testing for publishers. Eric Hoffert (pictured below), SVP of video technology,...
Google Launches Analytics 360 Suite; Sky Go Linear Partners with Yospace
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Analytics 360 Suite; Live ad insertion for...
Facebook adds video capabilities to its Atlas platform
Facebook has launched several new tools for Atlas which is a people-based measurement and ad serving platform that works across different publishers. It added a...
The Writing’s On the Wall for Facebook’s SSP Product
In July 2014, Facebook acquired LiveRail, for an unconfirmed amount of USD$500m (£347m). Known as a prominent video ad exchange at the time, what was...
Facebook’s Atlas Struggles To Serve Its Market
AdExchanger | Facebook’s Atlas ad server promises to deliver marketers a superior way to measure campaigns compared to DoubleClick, which commands the lion’s share of...
Cisco Invests £7.5m in Adbrain; Vertical Video Ad Format for Teads
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adbrain receives investment; Teads introduces vertical video...
Tencent appoints PubMatic as monetisation partner
PubMatic, the marketing automation software company for publishers, will become one of the partners for Tencent Online Media Group (“OMG”) to identify and optimise global...
MediaMath and Adform Announce Global Partnership and Demonstrate Industry Collaboration
Adform¹s integration into MediaMath’s Deal Discovery tool boosts premium programmatic supply and attracts brand advertisers. London, UK: MediaMath, creator of the TerminalOne Marketing Operating System®...
