Google introduces “interest-based” advertising
Yesterday Google introduced their new “interest-based” advertising system. Basically these ads will associate categories of interest — could be sports, gardening, cars, pets — with...
Tagged: ad serving
Eyeblaster provides us with great campaign overview and dwell time!
In august last year, Eyeblaster achieved highest recognition by Nielsen Norman Group for its Campaign Monitor, who named it one of the top 10 user...
comScore tells us how online advertising works…
In a new report published in December 2008, comScore gives us their views on how online advertising works – is clicks and click through rates...
