In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon Project beds down in native....
Fashion e-tailer ZALORA wanted to grow its customer base in South East Asia by acquiring new customers via programmatic display advertising across mobile, desktop and...
It’s easy to laugh at ads of yesteryear that come off as almost shockingly tone-deaf today. For this week’s Throwback Thursday, we’re bringing you ads that...
About 41 per cent of global consumers believe that they consciously share personal information with brands while 56 per cent believe that brands collect personal...
Spotify’s core product offering remains music, so it will be interesting to see how its users take to the video offering and whether Spotify will...
China’s Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need to set up a separate...
Private funding round supports deployment of interactive audio services to pure play and streaming radio providers WASHINGTON – XAPPmedia, provider of the first interactive audio...
Indosat, member of Ooredoo Group, and Smaato launched the Indonesia Mobile Exchange (IMX) in Indonesia. IMX, a joint venture between the two companies, is the...
The Mobile Marketing Association (MMA) has just announced the jury and updated categories for the 11th Annual Global Smarties awards program. According to the organization’s...
Genesis Media is the latest to dish up video ad impressions guaranteed on viewability, the company revealed Tuesday. Genesis Media’s new cost-per-viewable-impression, enabled through a...
NEW YORK – GroupM announced it has named David Grabert as Global Director of Corporate Communications. In this role, he will lead strategic external and...
Mike Harty, PowerLinks, COO, and ExchangeWire columnist, breaks down one of the ‘geekier’ insertions in the programmatic industry’s ‘glossary of terms’, and explains in layman’s...
Ad blocking is no passing fad. One of the most pressing problems that publishers don’t like to talk about, ad blocking has gone from a...
Mobile digital publisher revenues driven by a 114% growth in smartphone display revenue over the last year London, UK – Deloitte, the business advisory firm...
The team at Placecast shared exclusively with MMW today news of its latest initiative. The company has just made available its mobile Data Management Platform...
The public market has not been too kind to ad tech companies, but French performance marketing company Criteo has seemingly fared far better (it had five...
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