Mobile accounts for 27% of ecommerce sales for SE Asia
About 40 per cent of global eCommerce transactions involve multiple devices prior to purchase, highlighted Criteo in its Q2 results. Mobile commerce accounted for 27...
Tagged: ad network
FB rolls out Pages Messaging feature
It is now easier for businesses which have Pages on Facebook to connect with their consumers as the social media platform has launched Pages Messaging...
Mobile Hijack, Why Apps Aren’t Safe From Fraudsters
Ad fraud receives a lot of attention in the trade press and occasionally rears its ugly head in the national press too. The problem is...
Why Wendy’s went upscale on Instagram
Wendy’s Instagram account has, until last month, been full of quirky, silly images like a heavy-metal devil’s horn sign constructed out of fries or “#BBQAMERICA” spelled out on...
Experian Unveils Extensive Data and Technology Enhancements for Experian Marketing Suite
Experian Marketing Services, a recognized leader in cloud-based marketing technology, unveiled a new, more predictive and addressable Experian Marketing Suite for nearly 1,000 marketers at...
Mobile Ad Data Shows Click-to-Call Commerce Leads to $1 Trillion in Consumer Purchases
It’s official: mobile is now a major driver of the economy, as consumers more and more use smartphones to connect directly with businesses. “Independent data...
How UK Publishers Are Surviving The Shift To Programmatic
It is now only six weeks out from ATS London 2015, and we continue to build to the industry’s biggest programmatic event. In this post...
BuySellAds Launches Self Serve Direct and Deal Manager Direct; Automated Guaranteed Solutions Enable Premium Publishers to Further Grow Revenue from Quality Content
Self Serve Direct, a white-label, Automated Guaranteed platform, opens up a publisher’s sales funnel and empowers digital sales teams to focus on larger, higher value...
Yahoo Is Buying Social Shopping Site Polyvore
It’s easier to sell ads if you can prove they push product. That’s why Google and Facebook have gotten into the e-commerce business, why Amazon...
Mobile Creative Takes A Village
AdExchanger | Best practice No. 1: A tiny burger on a tiny screen isn’t going to convince anyone of anything. When Opera House, the creative...
Brightcove Audience Makes Video the New Foundation of Modern Marketing
Oracle Eloqua and Marketo integration captures leads and converts video engagement data into contact tracking, lead scoring, and customer segmentation BOSTON – Brightcove Inc. (NASDAQ: BCOV), the...
Google Gets Publishers to Obtain EU Visitors’ Consent; InMobi Partners Samsung For Display
In this week’s ExchangeWire European Weekly Roundup: Google reacts to EU cookie ruling; InMobi partners with Samsung; According to the Eyeota Index audience data spend...
Comic: Pooling The Device Data
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Crackle Makes A Deal With GroupM; P&G Continues Simplifying
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 100% Or Bust Sony’s multiplatform video network, Crackle, sealed an upfront deal...
Long way to go for digital ad measurement in SG: IAB
Out of a rating of ten, with ten being on-par with the most advanced markets, senior marketers in Singapore, rate the market’s level of digital...
Hershey Uses Tech To Get Consumers Down Grocery Aisle
“People are really unreliable when it comes to what they like or don’t like,” said Rana el Kaliouby, chief science and strategy officer for Affectiva...
