Publishers Rejoice Ad Network Shutdowns
AdExchanger | LiveRail and AppNexus removing resellers from their respective platforms last week were two more nails in the ad network coffin. If any publishers...
Tagged: ad network
Digital Advertising Expected to Grow by 16% in Brazil; Twitter Aims to Double Brazilian Revenues
This week, the LATAM RoundUp brings the story of digital investments in Latin America, highlighting the fast growing Brazilian market; Instagram and Twitter emphasise the...
Digital helps us connect with the youth: Videocon’s Shikher Gupta
In a conversation with Digital Market Asia, Shikher Gupta, Head – Digital and Brand Marketing, Videocon, talks about how large technology led media owners and...
Google Debuts Programmatic Ad Sales for Native, Mobile Video
Publishers can now sell native and mobile video ads programmatically through Google’s DoubleClick, the company said Friday. The ads can be sold through either DoubleClick’s...
Black Friday is Better Online: Criteo Data Reveals eCommerce Takes Over the Entire Shopping Period
On Black Friday, 32 percent of eCommerce transactions occurred on a mobile device Bounceback Tuesday sees a major spike in online sales for key retail...
Data Unleashes Value in Programmatic Video
Video advertising is somewhat a problem child in today’s programmatic world. Agencies struggle to place programmatic video buying in either a programmatic team or a...
Google Adds Programmatic Support For Native Ads
AdExchanger | If someone asked you to rattle off the big buzzwords in media, it’s a pretty good bet mobile, native ads and programmatic would be...
Sizmek Beefs Up Stack With Pointroll Acquisition; RTL Leads Investment Round for VideoAmp
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sizmek adds DCO solution Pointroll to its...
Mobile advertising soars in developing countries: Study
There has been a massive growth in mobile ad impressions in the third quarter in Asia Pacific and Latin America, according to the latest trends...
See the First 360-Degree Video Ads on Facebook
“360-degree marketing” has been an industry buzzword for years, but what about 360-degree advertising? Facebook is starting to test 360-degree video ads with a handful...
#mavericksindigital: Alibaba crushes all records for biggest e-commerce day, again
Singles day, November 11th, 11.11, Double Eleven, whatever you want to call it, has truly become a special day for Chinese consumers and has firmly...
Swrve Completes $30 Million Financing Round and Acquisition of adaptiv.io
Capital and acquisition to expand Swrve’s leadership in the mobile marketing engagement space San Francisco, CA – Swrve, a leader in the mobile marketing engagement space,...
Everyday Health And Videology Aim To Unlock Hard-To-Reach Health Care Audiences
AdExchanger | Health care and pharma brands spend north of $3 billion each year on TV ads, according to Kantar Media, but oftentimes the trade-off...
Financial Times Talks Progress On Time-Based Buying
AdExchanger | Since the beginning of the year, the Financial Times has been selling time-based ads, where the advertiser pays only for ads that have...
The Viewability Illusion
Viewability as a metric is currently a ‘work in progress’. In this piece, Lisa Menaldo, MD, UK, Sublime Skinz (pictured below) takes a look at the...
Instagram takes its advtg up a notch with monetisation move
The image-sharing platform Instagram has scaled up its advertising solutions so much in the last few months. It launched advertising globally in September and has...
