ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Appnexus enables Microsofts’s programmatic inventory sale; Advertisers...
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Refinery29 opened the doors to its U.K. site this week, its first part of a planned global expansion, with France and Germany on the roadmap for...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers...
Cisneros Interactive, along with Velum Ventures and other angel investors, are backing the Influencer Marketing company’s multi-national expansion and its venture into the key markets...
Private equity fund manager and Enterprise Investment Scheme specialist Calculus Capital has invested £2.5m in integrated marketing agency Once Upon a Time. Once Upon A...
Company A is an eight-year-old entity that has been operating at a loss from launch to date. In the last 12 months, it has more...
To attract the post-90’s generation and to support the launch of a Bubble Mint flavour, Extra Sugar-free, along with its agencies BBDO and Proximity Guangzhou...
TubeMogul, an enterprise software firm for brand advertising, has reported an increase in programmatic advertising activity across all key ad formats in Australia and New...
People across cultures are using Facebook, especially on mobile, to share their favourite festive moments, seek gift inspiration and find the best deals for the...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 26/11/2015
Isaiah Mustafa and Terry Crews make peace after their recent commercial feud in a new spot for Old Spice from Wieden & Kennedy, Portland, making...
AdExchanger | Private marketplaces (PMP) might be great for quality assurance and brand specificities, but sometimes sacrifice scale and audience discovery. Also, they’re tough to...
Less is more – when it comes to publisher-controlled programmatic advertising. Greg Carroll, UK Country Manager, StickyADS.tv, (pictured below) in this piece talks about the...
In case you hadn’t noticed, there’s been a huge ruckus around mobile ad blocking recently, and it’s been interesting to watch the finger pointing. Consumers...
The rapid transition to smartphones in Asia Pacific appears to be limited to specific categories in some markets, and shows varying trends in others, creating newer sets of...
Award-winning video insights product now analyzes content performance and audience engagement through large ecosystem of video players London, UK – Ooyala, a Telstra subsidiary and...
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