RTB House Launches LATAM Operations; WPP Acquires Another Brazilian Ad Agency
In this week’s LATAM Roundup: RTB House launches its Latin American operations and the first local office, in Sao Paulo, Brazil; another acquisition for WPP...
Tagged: ad network
Why Mobile Is Primed For Ad Tech Innovation – And That Emoji Ad Network
It’s the mobile industry’s big week – when thousands of opinion formers, C-level execs, and journalists from the mobile industry flock to Barcelona to discuss...
Survey: Last chance to tell us which ad formats check all the boxes
Comparing ad formats can feel a lot like comparing apples to oranges. We’ve narrowed down the factors that matter to four attributes, and now it’s...
The Internet Of Things Could Be A Back Door For Ad Fraud
AdExchanger | In the security community, engineers have their own name for the Internet of Things (IoT). They call it the “Internet of Insecure Things.”...
Euro Carrier Three Is Latest To Embrace Network-Level Ad Blocking, Signs With Shine
AdExchanger | British carrier Three Group became the second wireless service provider to integrate network-level ad blocking courtesy of Israel-based Shine. Following a recent trial...
Engagement is a better route to campaign accuracy than big data alone
At the same time, technology providers are also more motivated to apply their data and target consumers efficiently, instead of simply shooting for volume. Of...
DataXu Launches Pre-Bid Viewability Offering
Leading programmatic marketing software co. offers global marketers tool to ensure quality and transparency in digital advertising Boston, MASS. – DataXu, a leading provider of programmatic marketing...
Cisco Invests £7.5m in Adbrain; Vertical Video Ad Format for Teads
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adbrain receives investment; Teads introduces vertical video...
OpenX Panel: Mobile In-App Advertising Has Some Interesting Challenges
Following OpenX’s successful launch of its School of Programmatic initiative last month (a series of workshops designed to fill the knowledge gaps and supply the...
Mobile impressions double in a year in Vietnam: Report
While desktop pre-roll still holds the majority of impressions placed in the region, mobile is quickly taking more and more share according to a new...
Mobile impressions doubled in a year in Vietnam: Report
While desktop pre-roll still holds the majority of impressions placed in the region, mobile is quickly taking more and more share according to a new...
Official Launch Date for Google AMP Confirmed
Google will be introducing its Accelerated Mobile Page initiative on Feb. 24, several sources familiar with AMP confirmed to Ad Age. AMP is a direct...
Turner Broadcasting: We’re A Marketing Services Company, Not Just A TV Media Brand
AdExchanger | Turner Broadcasting sees a future where data and creative coexist more fluidly for TV advertisers. The company’s ad boss made a bold prediction...
Facebook to open up Instant Articles to all publishers
When Facebook launched the Instant Articles feature in May last year, it was only available to select publishers. But now the company will be opening...
Specialist Investment Bank Boutique Predicts Advertising Spend to Reach $253bn by 2018
IBIS Capital cites big AdTech trends and predictions for 2016 in global AdTech investment review London – Media and tech investment and advisory firm IBIS...
Is BBC3’s Move Online the Future of TV?
Following ExchangeWire’s piece published 15 February about The Independent newspaper brand becoming a digital pure play, the theme of going 100% digital continues, with BBC3 achieving...
