Madhulika Sikka Leaves Mic After Brief Stint as Executive Editor
Madhulika Sikka, the former NPR News executive editor who joined the digital media startup Mic in September 2015, has left the company, a spokeswoman confirmed...
Tagged: ad network
Apple is running ads to boost its Apple News app
Apple is kicking off an ad campaign to jumpstart its six-month-old news aggregation app, as well as adding comScore tags, after publishers complained about getting too little...
Ace Is The Place To Localize
AdExchanger | Ace Hardware is pushing its famous jingle into its ad spots after years of keeping it low key. And it’s not happening on...
IAB Promotes Chris Glushko to Vice President of Marketing
New Role Builds On Glushko’s Wide-Ranging Experience in Digital Media & Marketing NEW YORK – The Interactive Advertising Bureau (IAB) announced the promotion of Chris...
Over the Garden Wall Into Cross-Platform Video: Q&A with Chris Bennett, MD, Pixability
Cross-platform video advertising between walled gardens doesn’t sound like a particularly easy way to go about running an advertising campaign. Advertisers know that their audiences are...
Brazil’s Digital Ad Market to Grow by 12%; Isobar Debuts in Mexico
Latest news of Latin America: the numbers of the Brazil market, expected to grow by 12% in 2016; Dentsu Aegis’ acquisition in Mexico that brings...
McCann Worldgroup Malaysia hires new CCO
McCann Worldgroup Malaysia has appointed Ng HeokSeong as Chief Creative Officer, building on its strong legacy of great talent, strategic insights and inspirational work. Mr HeokSeong brings over...
Mark Thompson at SXSW: Why The New York Times Bought HelloSociety
When it comes to acquisitions, The New York Times is “extremely choosy,” CEO Mark Thompson said. As evidence, he noted that the company’s purchase of...
‘Trying not to go to war’: Forbes and Adblock Plus spar over ad blocking
It didn’t quite come to blows, but there was plenty of conflict when Dish and Forbes took the stage with leading ad blocking software maker, Adblock Plus. They were...
The Coming Inventory Supply Crunch
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
TubeMogul Shuffles Canadian Leadership, Hires Dana Toering As Managing Director
Former lead Grant le Riche promoted to newly created executive sales management position Toronto, ON – TubeMogul (NASDAQ:TUBE), a leading enterprise software company for brand...
Why chasing after 100% viewability makes no sense for advertisers
If you’re a brand advertiser this make total sense, as viewability is a great proxy for quality inventory. However for a performance campaign, total viewability...
Immersv Launches Mobile Virtual Reality Ad Platform
This week, Immersv announced the public launch of its mobile Virtual Reality advertising platform. The platform, which has been in private beta since last December,...
Automated Guaranteed: The Industry Game Changer
Automated guaranteed, the next evolution of the private marketplace, has actually been around longer than you think; but it has experienced a popularity surge in...
Publicis Media Reshuffled; PubMatic UK Appoints Paul Gubbins
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis Media reveals new structure; New country...
Facebook adds video support to lead ads
After opening lead ads to all advertisers in October 2015, Facebook has now added new tools to the mobile signup process. Among the tools added...
