Is It the End of the ‘Anonymous’ Internet?
With ATS Paris just one day away, ExchangeWire speaks with Dave Hendricks (pictured below), managing director UK, LiveIntent, who will be participating in a panel...
Tagged: ad network
Distil Networks Launches New API Security Solution Designed to Reduce Risk and Downtime Across Critical API Attack Vectors
Bot Detection and Mitigation Leader Expands Product Portfolio Leveraging Expertise in Device Fingerprinting and Machine Learning to Revolutionize API Security SAN FRANCISCO – Distil Networks,...
Now publishers can sell branded content on Facebook
Celebrities, publishers and other influencers now have a chance to mint some money of their own from Facebook. The social network giant now allows them...
Top 10 programmatic tips from Sociomantic’s Benedict Hayes
Marketers often wonder if the proposition of programmatic playing a role in brand building realistic or ambitious? Benedict Hayes, Managing Director – SE Asia and India,...
Digital marketing in Asia: Spotlight on Malaysia
Through investigating a number of South-East Asia countries, we are revealing which might be of interest to marketers globally. Here, we cover Malaysia. But, first...
With Print Dying, YP Canada Spent $35 Million On Mobile Programmatic Tech
AdExchanger | When YP Canada quietly acquired programmatic mobile ad platform JUICE Mobile for $35 million on March 17, its main concern was to assuage...
Exponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy
Former General Manager of Video Promoted to New Leadership Role EMERYVILLE, CA – Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching...
AOL Announces Self-Serve TV Ad-Buying Solution; Gameloft & Mediasmart Partner Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV ad-buying solution by AOL; Gameloft...
A little too much native in our advertising
To his credit, my father-in-law tailors dinner conversation to the company he keeps, and with me he likes to reference a book he read many...
Why the Wall Is Crumbling Between Sales, Marketing
As VP of e-commerce, digital and data for Unilever North America, Doug Straton has done deals with grocery service Instacart where Unilever pays the $5.99...
Axe’s shower thoughts ad has angered Reddit
Here’s a shower thought: Does anyone own shower thoughts? Axe body spray is being criticized on Reddit today because users there think the company has plagiarized...
Facebook & TubeMogul Align: Q&A with Mauricio Leon, Commercial Director, TubeMogul
Growth in video advertising is gaining momentum, but one of the barriers has always been the lack of integration between video platforms, resulting in a...
Demand for Audience Data Growing; Digital Will Drive One-Third of Global Ad Spend by 2017
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Native advtg will be majority of mobile by 2020: FB study
With the growth of mobile as a medium faster than any other in the last four years, advertising formats on the medium have also grown....
Customer engagement is a top priority for marketers: Salesforce report
Marketers are increasingly focussed on customer satisfaction and customer engagement as their top measures for success, a Salesforce survey of nearly 4,000 marketers highlighted. In...
Cheetah Mobile expands into India with Ventes Avenues as inventory partner
On April 1, Cheetah Mobile Inc. signed a strategic cooperation with Moca Technology, China (Ventes Avenues, India); a mobile advertising company focussing on the India market. Ventes...
