Strong Performances by Facebook and WPP; ISBA Criticises UK Agencies
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong quarters for Facebook and WPP; ISBA...
Tagged: ad network
Comic: The Mobile Canopy
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Viewability: Just one piece of the content marketing puzzle
The conversation around content marketing has picked up in recent years, fuelled by marketers’ growing sophistication in their understanding of how consumers want to be...
UK Internet Ad Spend Grows 17.3%; RTB Media Auction Volume Increases 217%
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Target People Over Pages: Q&A with Dean Akinjobi, CEO, Football Media
In March OpenX held its third event as part of its School of Programmatic initiative (a series of workshops designed to fill the knowledge gaps...
GroupM’s Interaction 2016: Viewability, Fraud, Ad Blocking and Mobilization Require Industry Solutions For $160B Global Digital Ad Market
Insights from 45 Markets Reveal Opportunities and Challenges for Reaching 2.3B Online Consumers NEW YORK and LONDON – GroupM published Interaction 2016, an annual report offering insights...
Unlocking China’s forgotten cities
A Chinese CPG brand we’ve worked with has historically generated about half of its revenues from cities that only contain about 20 per cent of...
Twitter’s MAUs Just Won’t Take Flight, But Ad Revenue Is Promising
AdExchanger | There’s nothing investors want to see more from Twitter than monthly active user (MAU) growth. It’s been the recurring theme every quarter since...
The Catch-22 Of Ad Fraud And Verification
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Programmatic continues to drive mobile CPMs: Report
Advertisers are increasingly targeting Android users, as Android CPMs increased 147 per cent, year-over-year. While Apple iOS app inventory prices are still higher on an...
Videa Boosts Programmatic TV Scale with Sell- and Buy-Side Partners
Inks New Deals with: Television Station Groups Raycom and the E.W. Scripps Company, DSPs TubeMogul, The Trade Desk and VideoAmp and Media Tech Company 4C...
Cross-market TV Measurement Close to Impossible: Q&A with Kevin O’Reilly, CTO, TVSquared
Following our recent Now & Next piece, which delved into the evolution of the TV industry and the impact of new technology, ExchangeWire spoke to...
Data Analytics Drives Digital Marketing Budget in Brazil; Abril Announces Deal with MOAT
This week’s Latin American Roundup: How digital marketing teams have been investing their budget around data solutions in Brazil; Teads appoints Luciana Salazar as their...
#sowhoknew: Social goes Hollywood – FaceFlix anyone?
Not content with pushing out clips of cats scared of cucumbers (yep it’s a thing), the likes of Facebook and Google now want to start...
LiveRamp Hires Nielsen Veteran Jeff Smith as Chief Marketing Officer
Joins LiveRamp’s Leadership Team to Drive Marketing Strategy and Accelerate Growth San Francisco, CA. – LiveRamp™, an Acxiom® company, announced it has hired Jeff Smith as...
History Informs Google’s Latest TV Land Grab
AdExchanger | Will Google’s grand plans for TV, evidenced by its launch of DoubleClick Dynamic Ad Insertion on Wednesday, be successful? Google’s move into dynamic...
