Mobile Really Does Work, but Problems Remain: Q&A with Jules Minvielle, CEO, Numbate
Back in April, ATS Paris offered up some food for thought about the French mobile advertising market, which was quite a talking point throughout the...
Tagged: ad network
Dana Anderson, Jack Dorsey, Martin Sorrell to speak at dmexco 2016
The corporate decision-makers from almost all of the top 25 advertisers in the global economy will be at dmexco 2016 — as participants as well...
Google’s Acquisition Of Anvato Boosts Ad Delivery, Averts Ad Blockers
AdExchanger | Google’s acquisition of cloud video platform Anvato late Thursday gives the search giant serious skin in server-side ad stitching. While Anvato provides video...
The best of the week: Google is watching, Kim K is naked and Digiday is growing
It was a holiday week. It was a rough week. Here, if you missed it, is a rundown of some of the better stories we...
ConvertMedia Launches Industry’s First DIY Outstream Video Ad Management Platform
Publishers Control & Customize the Full Audience Experience Using New Self-Serve ConvertMedia Studio New York, NY – ConvertMedia, the high impact breakthrough video ad solution...
EXCLUSIVE: New Infographic Reveals and Compares Mobile Ad Placement Engagement Rates
Ahead of the weekend, MMW connected with Taylor Odgers, the Marketing Manager at Pretio Interactive, a performance-based mobile ad network that helps brands acquire leads...
Trending’s secret sauce? Videos
Online video is changing the way companies in Asia Pacific interact with customers and drive business results. 2015 has seen the emergence of exciting new...
How Thrillist created a cider ad that got 54 million views in two days on Facebook
People on Facebook are going crazy over a video of an “elderly” man lifting massively heavy weights at meathead haven Muscle Beach in Southern California....
Survey Reveals Global Differences in the Perceived Risk Web-Based Malware Poses to the Digital Ecosystem
ExchangeWire Research uncovers varied international understanding of web-based malware and how it negatively impacts the brand reputations of digital publishers, ad tech providers and their...
UK Ad Tech Industry Still Offers Opportunities for Ambitious Newcomers
The UK ad tech industry is a thriving, cutting-edge, globally renowned talent hub; but success is by no means guaranteed for start-ups. While programmatic advertising...
Forget Header Bidding, It’s Time for Server-to-Server 2.0
Publishers need more than header bidders and third-party server-to-server solutions to unify the publishing/advertising ecosystem. Andy Mitchell, CRO at Switch Concepts (pictured below), explains why publishers need...
Experian and Neustar Partner to Offer Best-in-Class Omnichannel Onboarding with Omnichannel Activation
Two formidable marketing leaders join forces to offer advanced data onboarding to enhance addressable coverage and activation across mobile, display, email and TV New York,...
The End Of The SSP Era
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes,...
Ad blocking won’t kill great advertising: Exponential’s Amritpal Singh Bedi
Exponential Interactive recently bolstered its global leadership team with key executives appointments. Amritpal Singh Bedi who was the Vice President of Global Operations now also...
Video Advertising is an Untapped Opportunity for B2B Companies
Video advertising is growing at a fair rate of knots, with it being applauded as a high-engagement medium across many industries; but what about it’s...
DynAdmic Opens an Office in Miami; Mexico to Surpass 44m Smartphone Users
This week’s LATAM Roundup brings news from DynAdmic, which has just opened a new office in Miami, led by Lara Krumholz, general manager, LATAM, to...
