Facebook Pushes Back Against Report of Housing Ads Targeted by Race
Facebook is not about to apologize for enabling ad targeting based on racial or cultural attributes. Far from it, the whole point of Facebook’s advertising...
Tagged: ad network
BuzzFeed brings Tasty to Japan; Fox Sports brings native ads to the World Series
Here’s what you missed this week if you weren’t reading Digiday. Eat your mind veggies now, before the Halloween sugar bacchanal kicks in. Got your...
OTT Beats Mobile Video On Brand Lift In Hulu Ad Effectiveness Study
AdExchanger | As it turns out, a smaller screen size may be more effective at driving purchase intent than larger devices in the living room....
PROG I/O: Getting The Ball Rolling On First-Party Data
AdExchanger | Before taking advantage of their first-party data, brands first must figure out what the heck they’ve actually got. “People don’t really appreciate the...
Global Media Brands Make Strategic Investment in Social Video Creation Platform Wochit
$13M funding from ProSieben, SPH, Carlo de Benedetti and existing investors reinforce value of video to publishers worldwide London: Social video creation platform Wochit announced receipt...
Alphabet’s Earnings Beat Analyst Forecasts
Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (27 October), announced financial results for the quarter ended 30 September, 2016. Google remains the company’s strongest business, while...
Discrepancies: The Stuff Of Nightmares For Ad Ops
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Sudha Reddy,...
Comic: Spooky
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Mobile to account for 75% of internet use in 2017: Zenith report
With the rise of smartphone usage and their affordability with cheaper models, mobile devices will account for 75 per cent of global internet use in...
McCann Worldgroup Named ‘Agency Network of the Year’ for Third Time at 2016 Golden Drum Awards in Central & Eastern Europe
6 CEE countries contributed to winning the top award of the festival McCann Worldgroup was recognized as “Agency Network of the Year” at the Golden...
IAB creates viewability taskforce to guide Australian marketers
IAB Australia has established a viewabilty taskforce to provide guidance and education around viewability for the Australian market. The taskforce members, who come from a...
Teads Turns Vertical Video into a Mainstream Solution
New Technology Empowers Advertisers to Easily Transform TV Creative into Vertical Video for Smartphones, with a 360 Effect London – Teads, the inventor of outstream...
3D Audio: The Linchpin of VR & the Future of Entertainment
Make no mistake – VR is not a fleeting trend. It is the first new storytelling medium that has been created in our lifetime capable...
Going Undercover to Bust Ad Fraud
There is much being done to mitigate the risk of fraud in the digital advertising industry. However, argues Asaf Greiner (pictured below), founder and CEO, Protected...
Retailers Are Entering The Ad Tech Mix; The AT&T-Time Warner Merger Is Bad For Publishers
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ecommerce As Media Retailers are rushing headlong into ad tech. The fresh acquisitions of...
Rocket Fuel’s Q3 Earnings Hit Turbulence, But Platform Biz Growth Continues
AdExchanger | While Rocket Fuel’s Q3 revenue missed its guidance, CEO Randy Wootton emphasized the company’s continued transition from an ad net into a platform...
