Is FBX Redefining How RTB is Leveraged?
When Facebook initially made its move to monetise onsite inventory with foreign datasets (foreign, meaning an advertiser’s first-party data), it divided opinion. We took a...
Tagged: ad network
Organic posts are most popular social tactic but paid ads are more successful: report
The report, which is based on in-depth survey with 105 large social advertisers (i.e. they spend more than $100,000 per year on social media ads),...
Is Programmatic Video Hitting its Stride?
Adap.tv held a half-day event in London this week to discuss the themes around programmatic video. The agenda was packed with eclectic speakers coming from...
Banners Are the Worst Advertising: Invisible
The banner ad apologists are fighting a losing battle, argues AdContrarian Bob Hoffman. Via digiday,com
A day in the life of a… Head of Performance
Please describe your job! What does a Head Of Performance do? I always receive quizzical looks, followed up by a lot of explanative detail from...
Don’t be a mobile privacy creep. Eight top tips for marketers
1. Take consumer mobile privacy concerns seriously Security and safety are key concerns for consumers, especially around mobile commerce. Last year’s Webcredible study found that...
Are Local Media Companies Missing Out On Big Display SME Opportunity?
ExchangeWire wrote a piece recently on why local publishers should build out the SME platform, leveraging the already existing relationships that they have with local...
Infographic: Native Ads More Engaging Than Banner Ads
Native ads continue to gain an upper hand on traditional banner ads. That’s the suggestion from a new report by Sharethrough and the IPG Media...
New Report Highlights Emerging Trends in Mobile Advertising
xAd is touting the release of its latest quarterly report, Mobile-Location Insights Q1 2013. In the new report, the mobile ad targeting experts probe mobile...
How do you improve your perfect PPC account? Simultaneous positional testing
Our approach action change through data-driven decisions and we use AdWords Campaign Experiments (ACE) as a key part of our testing process to facilitate this. ...
‘Looking Good is Easy, Being Good is Harder’, by Dan Robinson, Attribution Manager, Havas Media
So, we’re all pretty happy with how online measurement works. Right? Ask a digital marketer why your marketing pounds should be spent online and, among...
The IPinYou Global Algo Contest & The Democratisation Of Data
IPinYou, the market leading ad tech company in China, recently announced the launch of its bidding algorithm competition. Having invested heavily in the research &...
Confessions of a Newspaper Ad Exec
Arrogance has put newspaper operations in a “death spiral,” according to a recently departed exec. Via digiday,com
The March Of The Enterprise Marketing Giants: Why Salesforce Could Be The New Power In Ad Tech
There are a lot of ad technology sleeping giants out there. Facebook. Amazon. Ebay. Twitter. Most of these usually pop up in breathless op-ed pieces...
#TraderTalkTV: Adfonic CTO Wes Biggs Explains the Mechanics of Data-Driven Buying On Mobile
In this week’s #TraderTalkTV, Adfonic CTO Wes Biggs explains the mechanics of the Adfonic ad platform, and the specifics on how they execute real-time bidding...
WireColumn: French Private Video Exchange is a Great Opportunity for Brand Advertisers
Sylvain Deffay is Country Manager, France at Infectious Media. The growing involvement of publishers and technology partners has fuelled French programmatic buying progress. StickyAds Video...
