Marketing Technology Consolidation: What Marketers Think Of Emergence Of Enterprise Stack
Salesforce has been on a M&A tear over the past 12-24 months in the enterprise marketing space. Having acquired Buddy Media for north of $700...
Tagged: ad network
Twitter Tinkering With Browser and Email Based Ad Targeting
Microblogging juggernaut and emerging mobile advertising titan Twitter is setting its sights on your email and browsing history. Experimenting with “new ways to tailor ads,”...
iOS Making a Better ‘Impression’ on Mobile Advertising
iOS can boast of generating 64 percent of impressions throughout the Velti mobile advertising platform in May of this year, which is a solid 5...
The Awesome Mizuno Ad You Will Never See
Mizuno missed the boat on the buzz generated by Texas state Sen. Wendy Davis, but two creatives came up with a great spec ad. Via...
Has online advertising made us apathetic to privacy?
This is “the future” that everyone from Orwell to Spielberg warned us about. We live in a rapidly maturing economy filled with shiny new gadgets...
‘Our Industry Needs a Pivotal Change Towards Accurate Causal Measurement’, by Robin Davies, Country Manager UK, DE & APAC, Mediaplex
CPA is not a performance-based marketing metric. On the face of it, this may seem like an odd thing to say, but it is in...
Estee Lauder Endorses YouTube’s TrueView Ad Format
Including stats on YouTube’s Generation C in Hong Kong. Source: ClickZ Asia
Groupon, Daily Deal Sites Evolving Beyond Email Marketing
The meteoric rise of daily deal sites like Groupon was almost as captivating to follow in the press as their precipitous fall. But according to...
Mashable’s Bet on Real-Time Marketing
Mashable wants to help brands create and distribute ads in real time. Via digiday,com
Mobile Games: The Ultimate Gateway for Mobile Advertising
With mobile games responsible for some of the highest rates of user engagement seen in the mobile world today, it’s no surprise that advertisers are...
Infographic: A Beginners Guide to Content Marketing
On Monday, Social Media Today published an interesting new infographic from Demand Metric. Although content marketing has always existed, it’s no longer produced and delivered...
Google Already Claims 2013 Mobile Ad Crown
The top remains the only market position Google is familiar with when it comes to mobile advertising. According to the latest data and projections from...
Consumers believe traditional media trumps digital for ad effectiveness: study
The same trend is apparent looking the best source for marketing and advertising, with traditional media considered the most effective channel (47%), followed by family...
‘Nielsen’s OCR & comScore’s VCE Drive Spend From TV’, by Catherine Hallam, International Product Manager, Videology Group
The arrival of Nielsen Online Campaign Ratings (OCR) and comScore’s Validated Campaign Essentials (VCE) will change the way advertisers and agencies think about and use...
EXCLUSIVE: Adform RTB Trend Report Europe Q1 2013
Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data to be released tomorrow by ad tech...
