Google Lures Programmatic Buying Expert from Kellogg Co.
Bob Arnold, known for pushing programmatic digital ad buying at Kellogg Co., has left the cereal giant for a job at Google where he will...
Tagged: ad network
With Adap.tv, AOL Beats Google In Video Ads Served
AOL’s $405 million acquisition of video ad exchange Adap.tv has already begun to pay off, at least in bragging rights. In September, the same month...
ATS Paris Agenda Now Live — Get Your Tickets to the Biggest French Data-Driven Advertising Event
The premiere data-driven event for the French online advertising industry is returning to Paris on November 14, 2013 and the programme for the day is...
Mediabistro Announces Launch of Inside Social Marketing Conference for December 3-4, 2013 in New York City
Inside Social Marketing 2013 NEW YORK – Mediabistro Inc. (Nasdaq:MBIS) announced the launch of a new social media marketing event, Inside Social Marketing, to take place on December...
Retailigence Selected by AlwaysOn as an OnMobile Top 100 Winner
Recognized for creating new opportunities in mobile technology REDWOOD CITY, Calif. – Retailigence (www.retailigence.com), the leading Online-to-Offline (O2O) local marketing and commerce platform, announced it has...
Adaptly Becomes Twitter Ads API Partner to Boost Effectiveness of Cross-Platform Native Advertising Campaigns
Social advertising company joins program in conjunction with launching the “Go” platform to provide paid media optimization and rich insights for campaigns NEW YORK – Adaptly,...
Report: Facebook Retail CPMs Have Tripled Since Q3 2012
Retailers are pouring more money into Facebook’s ad products and driving up CPM costs, according to a new report from Nanigans, an ad platform and...
The Ad-Tech Identity Crisis
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tyler Fitch, founder of Yield Coalition....
Turn Digital Audience Report: Multichannel is the Marketing Multiplier, Cross-Channel Advertising Triples ROI for Brands
In 2013, there has been a 137% global increase in brands that advertise across multiple digital channels (mobile, display, social and video), according to the...
Multichannel is the Marketing Multiplier: Global Report Shows Cross-Channel Advertising Triples ROI for Brands
137% increase in multichannel brands in 2013; Cross-channel consumers convert 24% more REDWOOD CITY, Calif. – In 2013, there has been a 137% global increase in...
StreamGuys Powers In-Store Broadcasts for Custom Channels
Cloud-based streaming architecture supports custom music services with dynamic ad insertions for businesses BAYSIDE, CALIFORNIA — Internet music service Custom Channels is helping retail businesses like Whole Foods...
Yahoo Revenue Comes in Flat as Mayer’s Turnaround Effort Continues
Yahoo reported third-quarter profit that topped analysts’ estimates but revenue that was flat as turnaround efforts by CEO Marissa Mayer continued. Profit, excluding some items,...
WPP’s VML Is Latest to Snap Up a China Digital Shop, IM2.0
Ad holding companies are stepping up their shopping spree in a hot sector of China’s ad industry–independent digital agencies–with WPP’s acquisition today of IM2.0. The...
Madison Logic Rolls Out New Nurturing and Data Analytics Products to Enhance Its European Partners’ Lead Generation Capabilities Launches New UK Office to Support Expansionx
NEW YORK, NY and LONDON, UNITED KINGDOM – Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, has released Instant...
MBuy Selects Digital Element’s IP Geolocation Technology to Power Hyperlocal Campaigns
Access to NAICS Data Also to Help Reduce Costs Associated with B-to-B Targeting ATLANTA – Digital Element, the leading provider in IP Intelligence and geolocation solutions,...
Demandbase Launches Premium Feature for Social Media Advertising
B2B Advertisers Can Now Target and Reach Specific Companies on Facebook with Demandbase; Dedicate Spend on the Businesses that Matter Most SAN FRANCISCO – Demandbase, Inc.,...
