Offering the most robust set of Safety and Targeting Attributes including protection from non-human traffic New York, NY – DG® (NASDAQ: DGIT), the world’s leading...
Maybe it’s not exactly what they had in mind, but we can take some inspiration from Dire Straits when thinking about how to measure and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sociomantic’s CRM Play Ecommerce retargeting firm Sociomantic is teaming up with Revenue Management Systems...
YieldEdge Sponsorship Calendar Helps Forecast and Manage Sponsorships 15 Months into the Future New York – Yieldex, the leading provider of inventory and revenue management solutions for...
Significant Upgrade Features Predictive Anomaly Detection, Enhanced Mobile App Measurement, Real-time Data Visualizations and Robust Video Metrics CHICAGO – DMA Conference — Adobe (NASDAQ: ADBE) unveiled new...
What does horror movie “The Human Centipede” have in common with the ad industry? According to two ad guys at agency Cornett, Whit Hiler and...
Replaces Incredibly Annoying CAPTCHA; Boosts Brand Recall By Over 300%; Click rate 54x industry standard Detroit – Based on very successful initial results with Ford...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 28/10/2013
Though it may reign as the advertising industry’s favorite buzzword, so-called “native” advertising has yet to prove its ability to scale. But that may not...
LITTLE ROCK, Ark. – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company, announced a $600 million refinancing. “It’s a great time to be in...
Company also introduces four anti-spam best practices to benefit the digital advertising industry REDWOOD CITY, Calif. – YuMe, Inc. (NYSE: YUME), a leading provider of digital...
When Gene Amdahl left IBM and founded Amdahl Corporation to sell mainframe computers in 1970, he predicted that his former employer would attempt to diminish...
Marty McFly is not due to arrive in the future until October 2015, but it appears he and his friends have shown up a little...
Viewers exposed to geographically targeted video campaigns showed a 50-60% higher propensity on average to purchase the advertised auto brand versus a control group New...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 25/10/2013
It may have been easy to overlook how crowded with ads Google’s search results pages have become over the last couple years. But it’s hard...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 25/10/2013
Here come the Xbox One ads. In preparation for its Nov. 22 launch, the Xbox One is set to air “Invitation,” a big-budget TV spot...
Creates Web’s Largest Ultra-Premium Content-Style Ad Platform NEW YORK – Adiant, owner of the largest content-style ad platform on the web, announced Adiant’s July acquisition of...
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