The Rubicon Project’s S-1 filing Tuesday revealed the exact nature of its relationship with News Corporation: The multinational mass-media conglomerate owns 21.3% of Rubicon shares....
Twitter’s first quarter as a public company was hot and cold. Ad performance was the hot part. Q4 2013 ad revenue on the Twitter platform...
Mocean Mobile selects the Yahoo Ad Exchange to combine premium mobile inventory with real-time programmatic buying and precise targeting NEW YORK – Mocean Mobile (http://www.moceanmobile.com), the...
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by Copenhagen INK · Published 04/02/2014
This winning number of shares has been amassed with a little help from Budweiser’s broadcasting strategy: Budweiser generated the most TV coverage across the world. According to...
Company Rebrands Programmatic Advertising Business as sovrn SAN FRANCISCO – Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social...
WPP Group’s Xaxis addressable media unit has acquired Netherlands-Based BannerConnect, a 10-year-old ad network that evolved from roots as a traditional publisher network to embrace...
MediaCrossing launched last summer as the latest ad sales automator and data manager looking to apply investment banking tools and philosophies to online advertising. But...
SEO has been the ever evolving, yet primary focus of online marketing campaigns for many years. However, mobile marketing is giving it a run for...
Korrelate, a four-year-old data play founded by former executives of Tacoda, will suspend operations this week after failing to find a buyer. The company was...
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by Copenhagen INK · Published 02/02/2014
Microsoft’s first national ad in the Super Bowl is a tear-jerker starring former NFL player Steve Gleason, now battling Lou Gehrig’s disease. Mr. Gleason played...
Mobile app developers rarely use traditional paid media to advertise their products. That might change, according to the mobile advertising firm Motility Ads, which is...
A study released late last year by Nanigans has revealed that mobile Facebook ads on iOS generate up to 1,790% higher ROI than similar ads...
Real-time analytics and A/B testing help optimize user experience and increase social shares by over 500% SAN FRANCISCO – Swrve, the leader in relationship marketing...
Facebook is reaping the benefits of its decision to become a mobile-first company. With approximately three-quarters of all regular Facebook users now accessing the platform...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 30/01/2014
Dynamic second screen ads Social TV has been a big success. 40% of tweets at UK peak time are referencing television. BSkyB recently revealed it’ll...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 30/01/2014
Facebook had plenty of good news to share from last quarter, like the fact that mobile now accounts for 53% of its ad revenue. But...
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