Digital ad sales to surpass TV in APAC by 2018: MAGNA report
Digital spend is the primary driver of advertising revenue growth in APAC. All incremental spend is coming from digital revenue growth; offline advertising revenues were...
Tagged: ad network
Beacon Companies Pivot Toward Attribution As Acquirers Come A-Knocking
AdExchanger | Beacons started out as a solution in search of a problem. And now some beacon providers are companies in search of a home....
Visual IQ Extends Retail Dominance with Addition of TechStyle
Leading Retailer Selects Advanced Marketing Attribution from Visual IQ to Measure and Optimize Marketing Performance NEEDHAM, Mass. – Visual IQ, the leading cross channel marketing attribution software...
Triton Digital Announces Partnership with Western Media Group to Boost Digital Audio Advertising in Canada
Partnership Enables the Programmatic Buying and Selling of Online and Mobile Audio Ads in Canada through Triton’s Programmatic Audio Advertising Exchange, a2x® VANCOUVER, British Columbia...
Finstar Announces Investment in Mobile Marketing Tech Company Rocket10
SAN FRANCISCO & MOSCOW – Finstar Financial Group, a fintech-focused international private equity group founded by Oleg Boyko, announces that it has invested USD 3...
Amazon’s Header Tag Goes Server-Side And Brings In Outside Demand
AdExchanger | Amazon’s four-year-old header tag is going server-side, making it among the first header tag solutions to move to the faster, more sustainable setup....
Best of the week: Fake news in the spotlight
In case you missed it, here are a few of our better stories from the week now winding down. Breitbart’s Kellogg’s crusade Breitbart is asking...
In Video, Publisher Guarantees Spur Private Deal Success
AdExchanger | While private marketplaces (PMPs) and preferred deals are predicted to outpace open exchange buys by 2018, their rate of adoption has been inconsistent...
The antidote to ad blocking: Authenticity in ad content
It was a niche crowd at first, or so we thought. Ad blocking was confined to the desktop computers of young male gamers in Central...
2017 Will Be a Year of Action for Brands, Agencies & Technology Providers
2016 has been a fascinating year for the industry, best summed up as the ‘year of transparency’, as the ANA (alongside Facebook’s ‘inflate-gate’) helped to...
Programmatic to grow 31% in 2017, ahead of social & video: Report
Programmatic advertising will grow 31 per cent in 2017, faster than all other digital channels, according to Zenith’s Programmatic Marketing Forecasts. The Zenith report, which...
Exponential Creates an Augmented Reality Ad Experience with New Face Filter VDX Ad Unit
Innovative format enables brands to produce facial overlays for display and in-stream ads London: Exponential Interactive, one of the largest digital advertising companies reaching over...
Ad Quality Has Never Been More Important In The News Feed
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Political Parties Need to Look at How Brands Control Their Media Narrative
This year has proven to be an interesting year for advertising; and one area in particular that has stood out has been global politics. On the...
Data Availability Can Fix APAC Lack of Programmatic Trust
Marketers in Asia-Pacific are finding it tough to place complete trust in programmatic due to the lack of data, which can otherwise allow them to...
Schiefer Media and ChopShop Merge to Form Integrated Content and Media Agency
Southern California Companies Create New Agency Model That Marries Creative Innovation, Data, and Media IRVINE, Calif. – Media agency Schiefer Media and creative content firm...
