OPS V
Event Type: OPS Geographic area: US/North America Tuesday, June 10, 2014 Sub Headline: How Digital Marketing Works Event promo: OPS is a unique opportunity to...
Tagged: ad network
ChoiceStream CEO Discusses Pivot Decision And Its Embrace Of Programmatic Ads
One of the key strengths of a business is knowing when to pivot. For demand-side audience-targeting platform ChoiceStream, that involved switching from product recommendation software...
10 Steps to Effective Data Stewardship Outlined in New IAB Best Practices Guide
IAB Data Council Provides Foundation for Ongoing Expansion of Digital Advertising Through Quality Data Management PALM DESERT, Calif. – Although ethical and efficient data flow...
Have The Accuracy Rates Of Probabilistic Solutions Hit A Glass Ceiling?
Solutions that analyze various data points such as device types, location data from an ad request, operating systems and other data to evaluate matches between...
AdPeople Japan Appoints Ed Thompson as Business Director
TOKYO – Continuing its rapid growth across Asia Pacific, AdPeople Worldwide announces the appointment of Ed Thompson as business director of its Tokyo office. As...
Display Ad Glasnost: Google And Russia’s Yandex Connect On RTB
Russian search engine Yandex and Google have agreed to give their respective advertisers mutual access to the real-time bidding (RTB) ad exchanges. Under the agreement,...
Conversant As Takeover Target; Millennial Expands Exchange
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Takeover Target An article in Bloomberg explores the possibilities that ad tech firm Conversant...
Advertisers Ramp Up Performance-Based Mobile Advertising
Just in time for Mobile World Congress this week in Barcelona, Spain, the mobile advertising experts at MassiveImpact have published a new report that highlights...
eXelate Expands in Israel, Following Year of Company Milestones Including 50% Growth
Recently Named to Deloitte Technology’s Fast 500 and Forbes Most Promising Companies, Company Plans to Grow Israel Team by 30 Percent in 2014 TEL AVIV,...
How Video Becomes the Champion of Mobile Revenue
Like a leaky faucet drip-drip-dripping into a steel sink, mobile has long been that nagging concern keeping publishers up at night. The amount of inventory...
More Acquisition Buzz In Millennial Media’s Future
Millennial Media is at a crossroads. With a new CEO and recent acquisition, the Baltimore company has made several moves to strengthen its position in...
How WhatsApp Will Provide a Trove of New Data for Facebook
Facebook’s revenue streams, in part, are reliant on the massive storehouse of data it harvests on its users around the globe. But not WhatsApp, Facebook’s...
ActionX Expands Operations in West Coast with Addition of Nate Feduska, VP Advertising Sales
Former Amobee Executive to Lead Expansion of ActionX and Build Strategic Partnerships for Mobile Retargeting Platform NEW YORK – ActionX (www.actionx.com), the first platform that...
What’s the biggest threat to the agency model?
The theme for this year’s Digiday Agency Summit was “hacking advertising,” and for many of the speakers at the event, that simply meant trying to...
DataXu Names Software Executive to Board of Directors
Dan Demmer Joins DataXu’s Board BOSTON – DataXu, a leading provider of programmatic marketing solutions for brands and agencies, announced that Dan Demmer has joined...
Amobee Unveils Mobile App Reporting And Analytics Tool, Monitors IDFA Developments
Mobile advertising firm Amobee launched Wednesday a platform update, Amobee LTV (an acronym for “Lifetime Value”), designed to provide app publishers and advertisers insights into...
