Why Mobile Programmatic Is The Future
In an era where mobile ad formats are repeatedly credited as the saviour of the advertising industry, Andy Mitchell, Brightroll, managing director, Europe, shares his opinion...
Tagged: ad network
Dynamic Price Floors Perpetuate An Ad Stack Cold War
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, senior director...
Apple May Add Pay To iAd; MediaMath Does $1M In Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple Eyes Tap-To-Buy Apple is rumored to be bringing its mobile payment system, Apple...
What Advertisers Really Think About Transparency
The ad tech sector is arguably the hottest part of the marketing industry right now with the word ‘programmatic’ on almost every C-level marketer’s lips...
Weebly Breaks $5 Million TV Campaign: ‘We Believe’
Weebly, a website creation and hosting company, today is breaking a $5 million national TV campaign called “We Believe,” aimed at entrepreneurs who want to...
ANA Survey: At Least Half Of Marketers Don’t Have the Data to Do the Job Right
There are a lot of buzzwords out there — and a lot of confusion about what to do when there’s a dearth of data. Marketers...
Domain Identity Theft Is The Fraudsters’ Latest Ponzi Scheme
Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including naming some of the worst...
It’s Official: Snapchat Says That Ads Are Coming
Snapchat, the ephemeral messaging app, is officially taking the advertising plunge. In a blog post on Friday, the Los Angeles-based company said it was introducing...
Ad tech accelerator targets agency execs as investors
Venture capitalists have poured billions into the ad tech space, but U.K. ad tech startup accelerator Collider is aiming at a somewhat narrower niche: wealthy ad execs....
The Folly Of The Click-Through Rate And Simple Math
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Fraud-day With Sizmek: Fraud Has A Bit Of A Nomenclature Problem
This is the 12th and final installment in a series of interviews with vendors combating the problem of ad fraud. Read previous interviews with comScore,...
Digital forms key element in Forevermark’s ‘promise’
Forevermark, the diamond brand from The De Beers Group of Companies has unveiled its global marketing campaign with the objective to inspire people to renew...
‘How Facebook’s Atlas Has Opened A New Front With Google’
With cross-channel campaigns now considered the holy grail among advertisers, Itay Gadot, DMG, VP of sales and marketing, discusses whether Facebook’s Atlas, which promises cookieless targetting...
AdNear Raises $19m To Boost APAC Programmatic Sector
Singapore-based mobile advertising firm AdNear has raised $19m in series B funding, in a sign of the rapidly developing digital economy there, as the South...
Mediasmith Approaches ‘Native-At-Scale’ In Campaign For Children’s Hospital
Distributing the same sponsored posts across a network of sites isn’t a widespread practice – yet. While planning the media spend for Lucile Packard Children’s Hospital,...
As Programmatic Video Evolves, Publishers Are Just Getting Started
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Ostermiller, founder and...
