Comic: "We’re investing in A.I."
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Tagged: ad network
‘2017’s going to be a bloodbath’: Confessions of a beleaguered independent publisher
Surviving as a digital publisher is hard enough, but it’s even more so for independent, pure-play digital media companies that don’t have massive scale or other...
How Hotel Indigo used Twitter’s video ads to attract travellers
InterContinental Hotels Group’s lifestyle brands Hotel Indigo had opened a new hotel in Katong, Singapore, a neighbourhood that’s well known for its rich Peranakan heritage and...
Coca-Cola builds a family for ‘lonely snowman’ to show bonding in CNY ad
In a barrage of Chinese New Year ads expounding family togetherness, how can we come up with an angle that will set us apart, and...
Conversant Finally Converges? Epsilon-Owned Ad Tech Company Unveils Integrated Stack
AdExchanger | After being acquired by Epsilon, Conversant had two big challenges. First, continue combining its own disparate technologies into a single stack. Second, get...
Nielsen Acquires VisualDNA; Consumers Are Unhappy With Samsung OTT Ads
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buy One, Get One Nielsen is on a Christmas shopping spree. After acquiring content...
Sojern’s APAC MD on why mobile & data are the best bet for travel mktg
With the holiday season here, the priority for travel marketers is to understand travel intent for the season. Sojern, the performance marketing platform for travel,...
Yieldmo Study Uncovers Consumer Sentiment on the Current State of Mobile Advertising, Identifying the Need for Better-Designed Mobile Ad Formats
User-friendly ad formats were preferred by two-thirds of U.S. consumers, which drove higher unaided brand recall for advertisers and improved brand favorability for both advertiser...
The future of programmatic: 2017 and beyond
Thanks go to our trio of experts for providing some cogent analysis: Chris O’Hara, Head of Global Marketing, Krux (Salesforce DMP) Emily Macdonald, Head of...
Now Marketers Can Ask Alexa How Their Ad Campaigns Did
That voice-activated Alexa system isn’t just for asking trivia questions, finding nearby movie times or creating a shopping list. For marketers, now it’s for work,...
Experts Predict How the TV Industry will Develop in 2017
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable....
Snapchat Acquihires The Flite Team; Alternative Funding Sources Fill The VC Gap
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snap, Take Flite Snapchat has, er, snapped up rich media ad server Flite. Recode...
Blis signs global partnership with Moat on viewability
Blis has signed a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as...
DashBid Launches DBeX The First Exchange Powered By The DashBid Engagement Spectrum
The Engagement Spectrum segments audiences based on video engagement and demographic distribution, becoming the first exchange allowing advertisers to buy against these parameters New York...
Ad fraud exists in over half of uncertified apps: Sizmek study
Ad fraud appears on over half (52 per cent) of uncertified apps and in nearly one tenth (8 per cent) of certified app traffic, according...
As IoT Ads Become Reality, Privacy and Security Concerns Follow
Ads have already come to the so-called Internet of Things, an Interactive Advertising Bureau report has found. The trade organization surveyed consumers about “IoT” devices,...
