Twitter opens nest in Hong Kong for Greater China advertisers
Hot on the heels of its Indonesian office opening last week, Twitter has also opened its Hong Kong office to service the online and mobile...
Tagged: ad network
Kenshoo launches mobile app for campaign management
Kenshoo marketing software company has updated to its Kenshoo Anywhere mobile app, making Kenshoo Anywhere the industry’s first app that enables marketers to manage and adjust advertising...
Optimization Beacon Promises to Be ‘The Future of Mobile Advertising Intelligence’
A new beacon tool designed for advertisers made a huge splash at Mobile World Congress in Barcelona, Spain last week. Kochava, a mobile attribution analytics...
‘DMP Investment Should be Strategic, Not a Knee-Jerk Reaction’
With a third of marketers planning to increase investment in DMPs in 2015, Zuzanna Gierlinska, director, strategic agencies & accounts, Oracle Marketing Cloud, EMEA, calls...
Ad Tech’s Rough Ride on Wall Street Continues With Latest IPO
The first ad-tech IPO since July 2014 showed why companies in the category have shied away from Wall Street. Maxpoint Interactive, a marketing automation company...
Procter & Gamble CMO Pritchard: Programmatic Delivers Business Lift
Programmatic ad buying is an inexorable and positive progression for the marketing industry, according to CMO Marc Pritchard of Procter & Gamble, the world’s largest...
blinkx Media UK Bolsters its Millennial Portfolio with Fullist.co.uk
blinkx Media has partnered with Fullist adding to its growing portfolio of premium sites targeting millennials London – Digital media agency blinkx Media announces today...
Ad Tech Industry Losing Sight of the Consumer, Needs Disclosure
The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute a cohesive user experience. It...
Google Play ‘Supercharges’ Games with New Data, Ad Features at MWC 2015
Google knows gaming is big business. In fact, according to a recent blog post at the Google developer website, the company notes that “of the...
Acxiom Becomes an Audience Data Provider in Facebook Marketing Partner Program
Provides Further Expertise in Audience Data and Onboarding for Marketers Globally LITTLE ROCK, Ark. – Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company,...
Facebook Fame Pays, But Who’s Buying?
Maja Martin, DMG, director of marketing, discusses what Facebook’s influencers’ patent means for marketers. I suspect we all have a select group of friends that...
Facebook is Eating Google’s Lunch
Declan Kennedy, StitcherAds, CEO, a Facebook Marketing Partner recounts his experiences as one of the first Facebook Marketing Partners to integrate Facebook Product Ads. The...
FBX Shuffle: Facebook Preserves Access For Some Shadow Partners
Facebook made waves two weeks ago when it delisted more than 15 companies from its Facebook Exchange (AdExchanger story). Going forward, only 12 companies will...
Fyber Expands Platform with Introduction of RTB
Leading mobile advertising company brings together a mediation layer across interstitials and rewarded video with an RTB exchange Fyber, a leading mobile advertising technology company,...
Indian marketers assign 15% ad spend to social media: E&Y
Social media is emerging as an integral component in brands’ marketing strategy in India. An Ernst &Young study, ‘Social Media Marketing India Trends’, has further reiterated the sentiment...
Indosat, Smaato partner to set up mobile ad exchange in Indonesia
Indosat, member of Ooredoo Group, and Smaato have partnered to launch a joint venture Indonesia Mobile Exchange (IMX). Indosat’s existing mobile advertising offering, i-klan, which...
