AOL Wants To Be No. 3; Snapchat Changes Ad Pricing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No. 3 In Ad Tech? AOL is working hard to differentiate itself from other...
Tagged: ad network
Periscope Piracy – a knock-out punch for Pay TV?
The much hyped Mayweather vs. Pacquiao fight may not have not lived up to its mega billing but the piracy debate it has fuelled about...
Tealium Delivers 100% Growth in Q1 2015 and Enhances Customers’ Ability to Power the Real-Time Enterprise
Tag management leader reports organic sales growth of 100 percent year on year as global organisations harness the power of first-party data and real-time action...
Google Claims YouTube Ads More Viewable Than Standard Video Ads
Just over half (54%) of all video ads across the web are viewable compared to YouTube’s 91% average viewability rate, according to a Google report...
Ad Tech Reports to Wall Street; Weve Subsumed by O2
In this week’s ExchangeWire Weekly European Roundup: Rocket Fuel reveals revenue update post clear-out; Criteo & Rubicon post strong growth; Weve subsumed by O2 amongst...
SE Asia enters its biggest programmatic video year
The Philippines was the fastest growing programmatic video advertising market in Southeast Asia in the first quarter of 2015, growing three-fold in size. TubeMogul took...
Android overtakes iOS in mobile ad revenues: Opera Mediaworks
Mobile advertising data from first quarter (Jan-Mar) of 2015 shows Android not just leading in traffic, but now revenue, holding a 45.8 per cent share...
No publicity is bad publicity: true for the web too?
In this age of communication where brands are trying hard to differentiate themselves from the clutter existing the market, many players are launching innovative and...
InMobi and Sky Media Announce Exclusive Partnership to Bring Premium Mobile Audiences to UK Brands
Partnership enables advertisers to utilise the InMobi Audience Platform across Sky Mobile properties, attracting 20.7m monthly unique users InMobi, the world’s leading mobile advertising platform,...
The Case For Big Brands Taking Ad Tech In-House
Camilla McInnes, founder and director of Cameron McInnes Ltd, reflects on why more big brands are seeking out ad tech experts to join their ranks,...
How programmatic is converting marketer’s fantasy to reality
Three years ago, programmatic media buying was a rising star with a promise to shake the advertising industry out of its complacency. Today while programmatic...
AudienceScience Selects Millennial Media as Mobile Exchange Partner
Provides Global Brands with Access to Millennial Media’s Premium Programmatic Inventory BALTIMORE – Millennial Media, the leading independent mobile ad marketplace, and AudienceScience®, a global...
Hungama’s Neeraj Roy on the content fortress in mobile mktg
Mobile marketing has not only defined a new medium for content but also transformed the way and the quantum of content consumption that is taking...
The Video Ad Market Could Be Unrecognizable In 6 Months
“On TV And Video” is a new column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Hagai Tal, CEO...
Twitter Struggling To Prove Ad Value; Salesforce Merger Speculation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Proof Problem Twitter’s having a hard time proving its direct-response ads can drive...
Experts debate whether mobile offers marketers enough options to spend
The famous “year of mobile” came and left, even as the medium continues to be a focal point of interest for all concerned, and arguably still needs to...
