A mobile success from the beginning, Twitter adds new “Social TV” ads
Twitter is certainly one of the hottest topics in the past week, having just completed a very successful IPO that valued the company at almost...
Tagged: ad media
MediaMath Appoints Industry Pioneer Michael Lamb as Chief Commercial Officer
Former McKinsey & Company Partner, [x + 1] Co-Founder to Lead Corporate Strategy & Development NEW YORK, NY – MediaMath today announces the appointment of Michael Lamb, respected digital...
Six examples of prankvertising: they’re big but are they clever?
LG Uploaded on September 2 2013, the LG meteor prank named Ultra Reality, has so far achieved more than 14m views on YouTube: This is...
Microsoft Doubles RTB Inventory With New Email Placements
After years of handling programmatic with a light touch, Microsoft is making up for lost time. It has recently rolled out global programmatic direct options,...
Turn Infographic: The Life of an Ad
Turn breaks down by fractions of a second how long each step of serving an ad takes, showing how lightning-fast the process is. Via ExchangeWire
In a Major Departure, Google Shows Banner Ads in S…
In a Major Departure, Google Shows Banner Ads in Search Results: buff.ly/HKIzPn
Privacy Group Can Finally Start Work as Facebook Beacon Suit Ends
Following more than three and a half years in limbo, a group established as a result of the Facebook Beacon settlement to promote online privacy...
Onion Quits Print in Final Three Cities
The Onion is halting its print version in Chicago and its two other remaining markets with its Dec. 12 issue. The newsweekly was 25 years...
Facebook Ads Could Overtake Google Adwords: http:/…
Facebook Ads Could Overtake Google Adwords: buff.ly/1d2zkno
Comic: Delayed Viewability?
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
eBay’s Programmatic Success; Nielsen OCR In The Wild
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eBay’s Programmatic Success Programmatic is becoming a big part of the display pie for...
Tremor’s Performance Push Is Turned Back By Buyer ‘Demand For Demos’
Like most of its video ad-tech rivals, Tremor Video has vied for TV-like brand dollars by offering a pitch based on online’s strength in performance...
ValueClick Will Sell O&O Sites, Roll Out DSP
ValueClick will sell a bunch of websites as it pours all efforts into upgrading its wheezing display ad infrastructure. The company is also building a...
MoPub CEO Jim Payne Talks Twitter, Mobile Trends With Charlie Rose
It’s been a big year for mobile ad exchange MoPub. The 3-year-old company opened new offices in London, Singapore and New York, reached a revenue...
PopSugar.com Pushes ShopStyle Platform In $25M, First-Ever Ad Campaign
Brian Sugar has ambitious plans for PopSugar.com, a celebrity news and pop culture media platform he founded with his wife, Lisa Sugar, some seven years...
Ubiquitous-in-Adland Michael Kassan Gets His Own Radio Show
If you’re in the ad business, there’s probably been a time when you’ve wondered if Michael Kassan has doppelgangers to help him be in several...
