Sizmek To Roll Out AdTruth-Powered Feature
Connecting consumers across devices is on every advertiser’s mind these days, and vendors are ramping up to accommodate. Add Sizmek to that list. On Monday,...
Tagged: ad media
Netseer CEO Talks Contextual Ad Targeting Trends, New Viewability Tool
Ad-targeting company Netseer is one of the pioneers in contextual ad targeting, but as advertisers changed their focus from placements to audiences, the 8-year-old company...
Goooooaaal! Pelé’s new soccer app shoots and scores
For every soccer fan who has ever wanted to follow in Pelé’s nimble footsteps, here’s your chance. The iconic forward, still looking spry and wily at...
IDC: RTB-Based Guaranteed Media To Near $10B By 2018
A report by IDC, commissioned by demand-side platform The Trade Desk, said real-time bidding (RTB)-based “forward markets” will see massive spending increases over the next...
Rubicon Project hits NYSE; Wall St appears positive on ad tech
Another ad tech IPO was put to test on Wall Street when The Rubicon Project rang the opening bell of the New York Stock Exchange (NYSE)...
Will Twitter Ignite The App Install Wars?
Mobile app install ads have proven to be lucrative for Facebook, and sources say Twitter is close to releasing its own version of such ads...
Build Your Own iAd: Apple Throws Open Door to Platform
Apple is making its advertising ecosystem more accessible. Starting today, anyone with an Apple ID will be able to open an account with iAd Workbench,...
Former Gawker editor to take Rob Ford approach to local news
Former Gawker editor A.J. Daulerio has just become the latest entrepreneur-journalist. He will be launching a local news site called Ratter scheduled to go live...
Rob Leathern Exits Brand Networks 6 Months After It Bought His Startup
Rob Leathern, the CEO of Optimal Inc. who sold his company to Brand Networks last year for $35 million, is sailing for new shores. The...
Free Amazon TV? Advertisers Shut Out of Netflix Eye a New Option
UPDATE: An Amazon spokeswoman responded after this article was posted to deny that a free streaming service was in the works. “We have a video...
U.S. Media ad spending – where it goes
We read so many numbers each day about the size of the advertising market, the size of the display market, the size of the mobile...
LinkedIn’s Penry Price: We’re Not Competing With Facebook
LinkedIn brought on Penry Price — a long-time Google sales executive who most recently was president of the ad-tech startup Dstillery — as VP-global sales...
Facebook Hints At Measurement Product; Cars.com Bonanza
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Replacing The Cookie Facebook ad product marketer Brian Boland delivers on op-ed in Ad...
Opera Mediaworks Preps For Acquisitions
Mobile ad startups take note: Opera Mediaworks is revving up its acquisition engine. Spun out from the Norwegian browser company Opera Software last year, Opera...
As Metrics Fragment, Data Ownership Issue Gains New Urgency
This is the first in a series on what’s broken in the analytics space. Part one deals with data ownership, part two will address technology...
How Is The China Luxury Market’s Slowdown Affecting Digital Ads?
Programmatic buying is becoming increasingly important to the China advertising industry. But in recent weeks, executives, including Publicis’ Maurice Levy, have shared how a dip...
