British Sky Media Brings Custom Audience-Like Targeting To TV
When will buying a linear TV ad be as simple as executing a Facebook ad buy? British Sky Media, the ad sales arm of one...
Tagged: ad media
Fraud-day With Telemetry: “Automating Ad Fraud Detection Is Dangerous”
Ad-serving and verification company Telemetry isn’t in favor of automating the ad fraud detection process. The problem, said Geo Carncross, the company’s global VP of...
In The New Wave Of Social Marketing M&A, Facebook PMDs Call The Shots
The participants in a new race to snap up social marketing technology companies aren’t the usual enterprise software suspects. In the latest wave of consolidation,...
Facebook Marketing Boss Shares Three Lessons for Brands
Even a 29-year marketing vet like Gary Briggs has a few things left to learn. Facebook’s CMO, whose previous stints span Pepsi, IBM, eBay and...
Chasing Marketing Tech; Selling Weather
Voice From The Cloud Oracle CEO Larry Ellison speaks publicly and at length about the marketing tech opportunity his company is chasing with the rat-a-tat...
See the Spot: Samsung Reminds Us They Built Bigger Phones First
Samsung gained prominence in the U.S. by being the Pepsi to Apple’s Coke. It doesn’t appear it will give up that strategy anytime soon. On...
For Old-School Epsilon, Conversant Buy Will Bring Tech And New Channels
Alliance Data Systems’ (ADS) intent to acquire Conversant (formerly ValueClick) for its Epsilon subsidiary might seem like a change in direction. R Ray Wang, principal analyst...
Slate Adds Scale To Native With Polar
Last month, Slate served 100 million impressions of native ads in 30 days. For the coming fourth quarter, 15 native campaigns are in development. Some are...
Kim Kelleher Named Publisher of Conde Nast’s Wired
Kim Kelleher, the former president of digital publisher Say Media, was named VP-publisher of Wired magazine, parent company Conde Nast said Tuesday. The appointment marks...
Spotify To Sell Video Ads; Quaero Gets Cross-Device
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sounding Out Video Spotify is about to sell its first video ads, including a...
ATS London 2014: Increased Transparency Required
This morning saw the opening of ATS London 2014 where increased transparency was universally identified as a key requirement if programmatic advertising is to become...
Fraud-day With White Ops: Cut Off The Money, Cut Off The Fraud
This is the sixth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Moat,...
Exclusive ATS London Content
The chatter about ATS London 2014 is heating up as we’re careering towards Monday, 8 September. As a taster of what to expect on the...
WFA Report Gives Guidance On How To Work With Programmatic Service Providers
The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and ATS speaker), focuses on best...
GE Considers Native Ad Success Online And Off
Coming from the agency world three years ago, Alexa Christon brought creative rather than media experience to her evolving role at GE, where she is now...
How Much Cross-Device Clout Do Facebook And Google Actually Have?
If cross-device tracking is a room, then Facebook and Google are the elephants – except Google is the only elephant that isn’t talking. Facebook hasn’t...
