CEO Shuffle Follows Epsilon’s Acquisition Of Conversant
One week after completing its $2.3 billion acquisition of ad tech company Conversant on behalf of its Epsilon subsidiary, Alliance Data Systems has made some C-level org...
Tagged: ad media
Headway Digital Receives Platinum Certification in MediaMath’s OPEN Buyer Certification Program
Recognition highlights Headway Digital’s leading role and thought leadership in the global programmatic media-buying space Miami, FL – Headway Digital, (www.headwaydigital.com), the online ad industry’s...
Programmatic Provider, ChoiceStream, Announces Monthly Changes in Consumer Segment Costs, As Tracked By Machine-Learning System
Offer Seekers Rise in Cost While Groceries and Travel Drop Boston, MA – ChoiceStream, a leader in programmatic advertising, today released its monthly Audience Cost...
YouAppi Launches OneRun™ Mobile Customer Acquisition Solution
Through its proprietary predictive algorithms, which analyze the usage and spending habits of 200+ million mobile customers engaging with 1100 apps and mobile sites, YouAppi...
Yieldmo: ‘We’re A Content Ad Company. It’s A New Animal’
It’s clear what makes a bad mobile ad – desktop banners scrunched down to smartphone size or disruptive interstitials with tiny, seemingly invisible Xs. That’s...
Cookies Crumbling As Top Choice Now That Atlas Tracks Consumers via Facebook
There’s a fascinating interview at eMarketer that underscores something we’re witnessing more and more: cookies are gone as a top tech choice for tracking consumers....
Sizmek Creates CRO Position To Snap Revenues And Messaging Into Form
Ad tech company Sizmek has appointed Liz Ritzcovan to whip the company’s disappointing revenues back into shape. Ritzcovan, who most recently served as Parade Magazine’s...
Reduce Data Announces the Release of Cross Device Audience Suite
Reduce Data (https://www.reducedata.com/) announces the launch of Cross Device Audience Suite, a solution that enables advertisers to define first custom party audience segments across campaigns,...
23% Of Video Impressions Are Fraudulent – And Other ‘Fun’ Facts From The White Ops/ANA Bot Study
The results are in – and they’re not pretty. “I’ve had my eyes opened and it’s frightening,” said Bob Liodice, president and CEO of the...
GroupM is The Huffington Post’s strategic ad partner for India launch
The Huffington Post Media Group and India based The Times of India Group have officially launched the India edition of The Huffington Post. GroupMhas come...
Reduce Data Announces Launch of Dynamic Cross Platform Ads
Mountain View, CA – Reduce Data (https://www.reducedata.com/) announces the launch of dynamic cross platform ads enabling advertisers to deliver personalized ads seamlessly across multiple platforms...
Spotify Queues Up Local Targeting, Courtesy Of Triton Digital
Spotify is getting into the local ad game, courting brands with a platform that helps advertisers geotarget audiences in the US. The music streaming service...
AOL’s Bob Lord: Brands’ In-House Programmatic Teams Driving Growth
AOL should know a thing or two about the forces driving automated ad buying’s wild growth. Over the past year, the company’s programmatic advertising revenue...
Mobile Recreates The Living Room Media Experience – On The Go
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
XM Asia sets up digital production hub in Vietnam
XM Asia Pacific has opened a digital production hub in Vietnam that will offer turnkey production services to support existing XM clients, and both new...
Apple Taps Rubicon Project to Help Power iAd’s Adoption of Automated Advertising
Leverages Industry-Leading Direct Order Platform to Bring Premium Buyers to 250,000+ Apple iOS Developers Worldwide LOS ANGELES – Rubicon Project (NYSE: RUBI), a leader in...
