Digiday Podcast Ep. 1: Fleeky Friday
At Digiday we don’t just cover the future of digital media, but we try to live it as well. We’re proud to debut the Digiday Podcast, a...
Tagged: ad media
Ad-Tech Company Shuts Down ‘Zombie’ Cookie
Verizon’s foray into the digital ad business isn’t going all that smoothly. Turn, a partner in the carrier’s mobile-tracking offering for advertisers, was cited in...
Who Is Prashant Fuloria? Yahoo Puts Flurry Exec In Charge Of All Ad Products
Yahoo has promoted Flurry executive Prashant Fuloria to head up all advertising products, the company confirmed on Friday. Fuloria’s title is SVP of Advertising Products, a job with...
Eyeview Debuts New Video Solutions for Retailers: Dynamic Geo Fencing – Optimized Store Trade Areas
Dynamic Geo Fencing and Upgrades to V-Circular Personalize Video Ads to Drive In-store Sales NEW YORK – Eyeview, the leading online personalized video advertising platform,...
BitTorrent Tries To Attract Marketers With Bundles Program And Partnership
Can BitTorrent – often regarded as the de facto file sharing protocol for online content piracy –achieve the legitimacy to attract brand advertisers? While that...
Alibaba Stakes A Majority Claim In AdChina
China is a market on the programmatic verge – Magna predicts that China and Japan will surpass the UK programmatic ad market by 2017 – and Alibaba...
adaptiv .io and Apsalar Form Strategic Partnership to Provide Omni-channel Mobile Data Intelligence
Mobile marketers will be able to leverage the power of adaptiv.io‘s proprietary rules engine within Apsalar’s mobile measurement platform to intelligently send their user data...
How Adtech & Martech Firms are Increasingly Colliding
The amount of companies in the martech sector has almost doubled in the last 12 months, with the number of vendors classified as operating in...
JUICE Mobile CEO: Beacons Are The Gateway Drug To The Internet Of Things
In December, JUICE Mobile spun off its beacon network into a standalone ad tech company called Freckle IoT. Already the largest beacon network in the...
Confessions of a publisher on agency gifting: ‘I’ll buy the $300 sunglasses. It doesn’t mean I think it’s OK.’
The rise of digital was supposed to usher in an era of transparency and accountability, but in some ways, the buying of ad space hasn’t...
dbray Media Launches “Content-Message-Delivery” to Help Ad Tech Industry Solve Its Identity Crisis
NEW YORK – dbray Media launches “Content-Messaging-Delivery” (CMD), a new communications and business development program to assist advertising technology companies identify and articulate their unique...
Adelphic Accelerates Programmatic Buying in Mobile
Company Secures $11M Series B Funding to Fuel Growth WALTHAM, Mass. – Adelphic, a leading mobile advertising demand-side platform (DSP), announced that it has secured...
On Guard: Vendors of Data Companies Likely to Feel Compliance Pressure
This year guarantees to bring a surge in the use of data-security services. And some expect that companies that collect and manage a lot of...
In India, Mobile Phone Use is the Elephant in the Room
While smartphones are slower to catch on for a host of reasons, it’s still a milestone for India that for the first time, the majority...
TV & Video 2015: More ‘Portfolio-Enabled, Data-Driven And Audience-Based’
Cord-cutting forecasts present a cautionary tale for linear TV’s $70 billion ad market. Interpublic Group’s media research and buying division, MAGNA Global, for instance, found...
Reaching the right campaign audience
As the number of viewing platforms proliferate and the current state of audience fragmentation, it is important for advertisers to measure their reach with their...
