New GOP Super PAC Wants to Be Kickstarter of Political Ads
“Sit down and shut up!” In a new ad, that bit of vintage Chris Christie serves as an implied response to a series of strategically-edited...
Tagged: ad media
Madison Logic Announces #MyIntent Social Platform at BMA15
Content From B2B Marketing Leaders Underscores Madison Logic’s New “Activate With Intent” Branding NEW YORK, NY – Madison Logic, the leading global provider of intent-activated...
EBay Preps For Mobile Commerce Push With Launch Of Promoted Listings
EBay rolled out the beta version of Promoted Listings on Tuesday, a self-serve cost-per-sale ad product, to select eBay Stores merchants. Promoted Listings, which will...
Adblock Plus Builds First Mobile Browser From the Ground Up; Leaves Ad Industry With Nowhere to Hide
Popular ad blocker for desktops now available as full browser app for Android; blocks adware, speeds mobile browsing, saves battery life Adblock Plus, the #1...
Mozilla Readies Next Phase Of Ad Road Map: Personalization
Mozilla is in a tough spot. Building a big ad business is key to the nonprofit’s well-publicized revenue diversification strategy, but many targeting techniques that...
Hey, Google: Put Some of Those Ad Dollars Back Into Advertising
In the spring of 1972, Jack Trout and I wrote a series of articles for Advertising Age titled “The Positioning Era Cometh.” And it sure...
What Happened to ‘Don’t Be Evil?’ Windows Phone Developers Think Google is Playing Tricks
Windows Phone developers are highly suspicious these days. Commenters on websites where Windows developers chat are abuzz with claims that Google is trying to strangle...
NetBooster EMEA selects ONE by AOL: Video
AOL Platforms’ programmatic video offering provides open platform, extensive inventory and TV focus Global digital marketing agency NetBooster has selected ONE by AOL: Video to...
Dynamic Audiences Beat Dynamic Ads
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
With Two Sides To The Viewability Equation, Discrepancies Persist
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Dave Marquard, director of...
Comic: Creative Comes Out To Play
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
AOL Expands Programmatic Targeting and Attribution for Mobile Apps
Enables ONE by AOL customers to efficiently target audiences within mobile apps and measure ad impact, from TV to mobile. New York, NY – AOL...
Not All Popcorn and Skittles in Theater Biz: AMC Chain Accused of Text Spam Violations
Are consumers giving out their phone numbers in exchange for free popcorn or soda coupons — and then forgetting they did so? Or are companies...
Facial-Recognition Lets Marketers Gauge Consumers’ Real Responses to Ads
To avoid privacy concerns, the company does “anonymized aggregate analysis” and typically studies public venues where people are already being filmed, such as by a...
100% Mobile Viewability Guarantees ‘Will Become Table Stakes’
It’s time for the next can of worms: mobile viewability. And the mobile ad vendors are already on the scene. Less than two weeks after the...
ADARA Introduces New Predictive Analytics Products
Leveraging its Unique View of the Complete Consumer Travel Booking Cycle, ADARA Expands its Magellan Platform to Help Companies Architect their Products, and Better Understand...
